Smiling Wolf

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Smiling Wolf

Creative agency.

30/10/2026

Another great summer capturing Muse spaces. Letting life happen around the camera can often be a really great way to get a sense of place 🎥

23/10/2026

A look into our process for creating Liverpool Philharmonic’s brand.

16/10/2026

The Liverpool Philharmonic identity had to feel coherent across different experiences and audiences, from a Friday night orchestral concert to a schools programme, while still leaving room for expression.

A bold, flexible palette holds everything together, and the Amplifications bring it to life: a family of gradient shapes showing live music spreading outward as colour that glows from a source and softens at the edges.

The Amplifications come from the Hall, its curved tiers and concentric arcs rippling out from the stage so that music reaches the furthest seat. We took that architecture and set it in motion. Plaster and wood become colour and light.

15/10/2026

Help get Toby onto the grid

A closer look at the new identity we’ve created for Toby Campbell Racing.

The aim is to give Toby a stronger, more professional platform to tell his story, approach partners and build something around his career as he moves further into single-seater racing.

And for businesses, the opportunity goes well beyond putting a logo on the car. Partnerships can include brand visibility, content, race-day access, hospitality, time with Toby and the team, and the chance to bring clients or colleagues along to experience the racing close up.

For the right business, there’s a lot to build around – particularly at this stage in Toby’s career, while there’s still the chance to become part of the story early.

Message Toby directly for more info.

02/10/2026

Afterglow – The feeling that stays with you after the final note.

This idea sits at the heart of our new identity for Liverpool Philharmonic – inspired by the warmth and lasting impression of an experience at the Hall.

Our starting point was the building itself – Herbert J. Rowse’s 1939 Art Deco landmark, where a composed exterior gives way to a richer, more expressive interior of curves, detail and atmosphere.

That contrast helped shape Afterglow – a flexible, digital-first identity that draws on the Hall’s architecture and carries through visual design, motion, film and photography.

The idea begins with the Hall and moves outwards – reflecting Liverpool Philharmonic’s role in performance, learning, health and the wider community.

A project rooted in place, but designed to move far beyond the building itself.

See the link in our bio for the full case study 🔗

25/09/2026

Holbeche Place brings Mell Square, Drury Gardens and Poplar Yard together as one connected neighbourhood in the centre of Solihull.

The brand builds on the town’s existing character, speaking to locals while helping to attract new residents. The illustration set captures everyday life across the neighbourhood, from a pop-up market in the square to catching up with friends in the gardens. The palette draws on Solihull’s motto, ‘urbs in rure’ – town in the country – and each area has its own wordmark, linked by shared typographic details.

The website we designed and built launched this week, offering a first look at what’s to come as Holbeche Place takes shape. Explore it at holbecheplace.co.uk (link in bio)

Muse

17/09/2026

After Falcon Bridge, Wandsworth Council asked us to make a new piece for Swandon Way Bridge as part of their Decade of Renewal

The artwork works with the corrugated texture of the bridge, picking up on local icons and landmarks to mark a new gateway into Wandsworth Town and the New Acres development.

07/08/2026

GPAD. The next phase.

Two years on from creating a new identity and website for the London architecture practice, we’ve been working together again – developing their brand and digital presence to better reflect the practice they are today.

It’s part of an ongoing creative relationship that’s also seen us collaborate on Common and Falcon Bridge along the way.

Lovely to see this latest phase out in the world.
gpadlondonltd.com

31/07/2026

A somewhat medieval look at our mascot, created by Jonathan Chadwick. Full film on our website, link in bio.

16/07/2026

Smithgate is one of Wolverhampton’s most exciting new places, bringing new residents and visitors into the heart of the city.

We created a bold place brand that layers Smithgate’s industrial heritage with its future as a new destination.

Delivered by ECF ( Muse Legal & General )

We delivered:
Naming for place and sub-brands
Brand Identity
Website

Address

16 Brick Street, Unit 9
Liverpool
L10BN

Website

http://www.smilingwolf.co.uk/

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