SEO BENEFITS OF A GOOD DOMAIN NAME
Domain names that contain your targeted keywords such as a type of product or service you offer can achieve better SEO (Search Engine Optimisation) results by accelerating your website to higher rankings in search engines such as Google, Bing & Yahoo which has the positive effect of increased click through rates and thus more traffic and the benefit of targeted p
otential customers to your website.
• A relevant domain name.
• Better & higher rankings in search engines.
• Higher clickthrough rates.
• More trust in your product or service.
• More attention in the search engine results pages from your potential & existing customers.
• More brand potential or awareness of your product offering(s).
• Increased traffic to your website.
• Increase in targeted potential customers.
• Increase in sales. A DOMAIN, WHEN USED CORRECTLY, SHOULD INCORPORATE:
Brand signals – Any mention or occurrence of your business domain name on a website will contribute to your branding efforts. Relevancy signals – If your domain name includes a relevant keyword, it will be bolded in the search engine results. Then, when people refer to your domain, it will associate your site with that keyword. PPC BENEFITS OF A GOOD DOMAIN NAME
Online adverts and paid search also work well together when you have a good domain name. In fact, some studies have shown that, all things being equal, text ads perform better with a relevant domain name. The close match between the domain name and the product / service encouraged clicks, hence your Google Ads or Bing Ads can achieve a greater CTR (Click-through rate) which assists in leading to a higher ad placement and lower advertising costs. This could help yield a higher ROI (Return On Investment). When a person types keywords into a search engine, the bolding of the relevant keyword in the domain attracts the customers eyes. It’s possible that a relevant domain name can positively impact the Quality Score of your adverts. Granted, the exception being when the competition is an extremely well known and established brand with a huge trust factor. However, at least your ad could be pitching alongside these and attract new customers to your website. A significant benefit of a product or service related domain name is that if someone is ready to click an advert, it’s because they’re looking for a specific product or service, not a company. Highlighting the product within the domain name could potentially help.
• A relevant domain name.
• More trust in your product or service.
• Higher click-through rates.
• Improved Quality Score of your Google Ads and Bing Ads.
• Higher ad placements.
• Lower advertising costs.
• Higher ROI (Return On Investment).
• More attention in the search engine results pages from your potential & existing customers.
• More brand potential or awareness of your product offering(s).
• Increased traffic to your website.
• Increase in targeted potential customers.
• Increase in your sales. CHOOSING THE BEST DOMAIN NAME
Whether you’re starting a new business or migrating to a more effective domain name, there are some things you should keep in mind.
• URL Extension – Pick a “.uk” or “.co.uk” extension, they are as important as each other with a trend leaning towards “.uk” domain name extensions.
• Keep It Short – Less than 20 characters is ideal.
• Be memorable – this is important if your are creating a brand identity.
• Be relevant – choose a domain name totally relevant to the product(s) or service you offer.
• Be typeable – Hyphens, numbers, and special characters should be avoided.
• Don’t use multiple domains – Subfolders are more effective than sub domains.
