Two Times Elliott

13/07/2026

This week on Talking Thursdays we will be joined by Thomas Pokorn (Thomas Pokorn) - a Creative Director and Copywriter based in New York, originally from Austria.

The episode will be live on YouTube at Midnight, July 23.

26/06/2026

On this week’s Talking Thursdays, we’re excited to be joined by Jean Wojciechowski ( .wojciechowski ), a Brazilian graphic designer based in Barcelona.

He walks us through his early life, his graphic design tutorials, and the people and moments that have shaped his taste and craft - including the day he saw his own typeface on a Dalí book cover (and kept it to himself).

As always, it’s followed by a conversation with our founder, James Horwitz ( jameselliott.h ).

This episode goes live this Thursday, 2nd July.

22/06/2026

21/06/2026

Artah came to us at a very familiar turning point.

Rhian Stephenson, a nutritionist and naturopath, founded the brand in 2021, grew it from a few specialist products into a full range, raised close to £3m, and moved from founder-led DTC into national retail. The product was as good as anything in the category, the science significantly better than most. The brand around it had fallen flat and without clear direction - and it needed to get noticed faster and feel far more alive across its retail and D2C packaging, website and social.

It’s an extremely hard category to stand out in.

Most brands sound identical: science-backed, clean, clinically proven. Glossy jars, lab-coat language, walls of five-star reviews, harder and harder to tell apart. Everyone says they’re backed by science. Everyone says theirs is the one that works.

Underneath it, people want to feel better and take their health into their own hands, and half-believe it has to be a chore, that you have to go to extremes before anything changes.

Artah is different where it counts. It’s practitioner-led, dosed to work, third-party tested, confident enough to run its own clinical and consumer trials, first into metabolic health, a certified B Corp. In a category most people half-distrust, that’s credibility the others can’t buy.

Our job was a brand big enough to carry that difference: one people know on sight, that earns its price without apology and works as hard on a Boots shelf as on the site, with room to grow into the immersive health space Artah wants next.

What came out is built around one belief, already Artah’s own: feels good, to feel good. It takes optimal health, once clinical and effortful, and turns it into something that sounds like a good time, quicker to recognise, harder to mistake for anyone else, speaking the way its community does. When a brand is built on feeling good, it should look and sound like it too.

It leaves Artah easier to spot and easier to charge what it’s worth: the best in the UK, built to travel to Europe and the UAE. A brand that feels as good as it makes people feel.


XX
James Horwitz
Edmund Lock
Natalia Oledzka
Lovisa Molund
Cassie Ciccarelli
Mark Pavitt

17/06/2026

This week on Talking Thursdays we’re joined by Olivia Fialkow ( Olivia ), an independent Creative Director based in New York.

She walks us through her very early ventures on eBay, a surprise visit from the IRS, and the vital lessons she’s learnt working for other people before setting up on her own practice.

This episode focusses on doing the work you want to do, on your own terms, and being honest about what that takes.

Live tonight at midnight (GMT)

11/06/2026

We partnered with Our Taap to launch their latest campaign platform and brand voice.

The product sits in a category with a problem: nobody wakes up thinking about water. Hydration is sold like homework, in litres and reminders and science. The challenge was to make people care about the thing they drink without thinking, and to give a functional product an emotional place in the day.

Through our work with the brand we kept arriving at the same observation. Water is rarely the point of the moment, and it is present at every threshold of it. The tea before the meeting, the squash after the football, the chamomile on the evening walk, the bath at the end of it all. Every drink in the day starts in the same place. Our central campaign idea, More Water More You, celebrates water as the source of what keeps you going.

The hero film makes the idea literal. Running in split screen, it pairs each moment of a day with the vessel it fills: a boiled egg with the morning tea, a chess match with the cafetière, a sixth birthday with a party cup of cordial, grass-stained knees with a squash and a curly straw. A day of lives, carried by water.

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With thanks

director
creative direction .h

producer
prod. company
ep
prod. manager
prod. assist
1st ad

channel strategist
copy director Tess O’Leary
strategy director

dp
1st ac
2nd ac
grip gsg_danhuntley

prod. designer
propmaster

gaffer
spark

hmua .j
actor

editor .studio
colourist .studio
sound design & mixer .panayi.sound.design
piano

11/06/2026

This week on Talking Thursdays, we were joined by our good friend, Mark Jones, Creative Director of London based, Studio Blackburn.
Having worked at the studio since 2018, his approach balances strategic craft alongside an intentional focus toward human-centred leadership. With 15 years’ experience for brands such as the Olympics and M&S, he blends serious design thinking with a focus on movement and playful experimentation.

Episode 53, now live via the link in our bio 🍿