The One Off

The One Off The Retail Design Agency shaping the future of retail. ​
Inspiring Customers. Creating Profit. https://linktr.ee/theoneof

Designing the next era of omni-channel retail. ​
Where culture meets commerce, journeys are unified, and technology powers the experience behind the scenes.​ We’re the agency that helps the world’s leading brands and retailers design what's next​

Our purpose is simple: Inspiring customers. Creating profit.​
​We partner end-to-end: from insight and strategy to concept and design, from build and implementation to driving on-going performance. ​
We specialise in making retail behave like a living channel, communications, activations, digital touchpoints, advertising and retail media delivering a unified CX. ​
Ensuring every visit, scroll or tap drives your brand and commercial objectives.​

[3/3] Raise Bars.Raise Bars is more than a place to train, it’s a movement, one that supports and funds new equipment in...
15/10/2026

[3/3] Raise Bars.

Raise Bars is more than a place to train, it’s a movement, one that supports and funds new equipment in free spaces through community-driven fitness, media and products. 

We wanted the brand to feel like a breath of fresh air: uplifting, energetic and open to everyone, in tune with calisthenics culture.

[2/3] Raise Bars.The Raise Bars logo was born from the architecture of outdoor pull-up bars. Uprights and crossbars, the...
15/10/2026

[2/3] Raise Bars.

The Raise Bars logo was born from the architecture of outdoor pull-up bars. Uprights and crossbars, the simple structure that holds you up, became the foundation of the identity.

We created a palette inspired by the places people train and the energy they bring: grounded, fresh and open, with room to rise.

[1/3] Raise Bars.Raise Bars is a non-profit initiative building and improving calisthenics parks, making outdoor trainin...
15/10/2026

[1/3] Raise Bars.

Raise Bars is a non-profit initiative building and improving calisthenics parks, making outdoor training accessible to everyone, everywhere. We were asked to give it an identity that felt like a breath of fresh air: uplifting, inclusive, and a movement people want to be part of. 

Calisthenics is raw, direct and built on community, so the brand had to match. Bold, energetic and made for people training outside, the identity speaks the same language as the culture it serves.

08/10/2026

We recently created Space to Grow for our client Indurent, a campaign designed to help ambitious businesses see industrial units differently. Not simply as warehouses, but as places for more stock, more people, more opportunities and whatever comes next.

Created entirely with AI, the campaign shows how new technology can help us bring big ideas to life on quick-turnaround projects.⭐️

We’re excited to work with George on the latest Autumn campaign, as featured in Grazia magazine. Look out for these bill...
02/10/2026

We’re excited to work with George on the latest Autumn campaign, as featured in Grazia magazine.

Look out for these billboards on Cromwell Road, London - and of course, check out more of our work along with the Autumn drop at George.com!🍂⭐️

George

[3/3] A brighter, bolder Hape.We refined the logo, expanded the colour palette and introduced a soft geometric typeface ...
25/09/2026

[3/3] A brighter, bolder Hape.
We refined the logo, expanded the colour palette and introduced a soft geometric typeface built to work across languages.
New icons and graphic assets bring clarity and energy to every touchpoint, all brought together in a 112-page brand guideline.

Hape Toys UK & IE Hape Deutschland

[2/3] Love play, learn.We refreshed Hape’s vision and values around what drives the brand: a love of play, care for peop...
25/09/2026

[2/3] Love play, learn.
We refreshed Hape’s vision and values around what drives the brand: a love of play, care for people and the planet, and a belief in learning through discovery.
A clearer position to bring every part of the global brand together.

Hape Toys UK & IE Hape Deutschland

[1/3] Play, caught in the moment.For Hape, we created a photography approach that brings children’s curiosity, movement ...
25/09/2026

[1/3] Play, caught in the moment.
For Hape, we created a photography approach that brings children’s curiosity, movement and imagination to the forefront.
Alongside playful product imagery, it gives the brand a consistent way to show what its toys make possible.

Hape Toys UK & IE Hape Deutschland

[3/3] FatFace High Summer
From identity to campaign.For High Summer, the refreshed FatFace identity moved into a more ex...
24/07/2026

[3/3] FatFace High Summer
From identity to campaign.
For High Summer, the refreshed FatFace identity moved into a more expressive campaign world, with photography and styling bringing the brand’s new visual direction to life.
The shoot captured a more confident side of FatFace, creating a campaign that felt relaxed, warm and more connected to a younger audience.
Swipe through for the final imagery and a look behind the scenes.



[2/3] FatFace Brand Identity
A logo rooted in the brand’s story.As part of the FatFace rebrand, we created a refreshed i...
24/07/2026

[2/3] FatFace Brand Identity
A logo rooted in the brand’s story.
As part of the FatFace rebrand, we created a refreshed identity built around three facets cutting through the Fs and E, a subtle nod to the black runs of Val d’Isère from the brand’s original story.
The result is a sharper graphic language that gives FatFace a more dynamic visual signature, while still holding onto where the brand began.
Swipe to see the detail behind the new logo.

Address

22a Arlington Way
London
EC1R1UY

Opening Hours

Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm

Telephone

+442075868900

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