24/07/2026
[3/3] FatFace High Summer
From identity to campaign.
For High Summer, the refreshed FatFace identity moved into a more expressive campaign world, with photography and styling bringing the brand’s new visual direction to life.
The shoot captured a more confident side of FatFace, creating a campaign that felt relaxed, warm and more connected to a younger audience.
Swipe through for the final imagery and a look behind the scenes.