Be Smart Design

26/05/2026

Staffordshire Police asked us to help tackle dangerous driving behaviours linked to 42 fatalities in a single year.

We created the 'Look Again' campaign... a bold, multi-channel message designed to make drivers pause and rethink their actions behind the wheel.

From bus ads and posters to social media and petrol pump nozzles, each format demanded a different approach: big, bold impact for fast-moving environments, richer storytelling online, and stripped-back clarity for tighter spaces.

We supported it with flexible brand guidelines to keep everything consistent across every touchpoint.

Same message. Different formats. One clear goal... to get people to look again before it’s too late.

12/05/2026

When it comes to creating a super duper successful brand, there’s one question that towers above the rest: Why?

Why does your brand exist?
Why should people care about what you’re offering?
Why are you different?

If you’re scratching your head or simply have no idea where to start, don’t worry, you’re not alone! In this blog we’re going to help you get started on the road to discovering your brand’s why.

Do you know your brand’s “why”? We talk you through discovering your brand’s purpose and how to create a brand that resonates with your target audience.

01/05/2026

Happy Staffordshire Day!

We’re proud to call Staffordshire home - where we live, work and build our business every day.

Being in the Heart of England, surrounded by countryside views, great local places and hardworking communities, there’s a lot to celebrate.

Here’s to Staffordshire!

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29/04/2026

Proud to share the final result of the rebrand for Kinaxia Logistics Limited. A bold, vibrant new identity that brings fresh energy to the brand and stands out brilliantly on the road.

From the new identity through to the new website, this has been a fantastic project to be part of and we’re incredibly proud of the final outcome.

A pleasure working alongside Kathryn and the team at Kinaxia Logistics throughout the process. We’re looking forward to seeing more of the new fleet out on the road.

24/04/2026

In a world full of noise, attention is earned in seconds.

Short, clear messaging cuts through the clutter, lands faster, and leaves a lasting impact. ⚡️

Read more here...
https://besmartdesign.co.uk/shorter-sharper-messaging-wins-in-a-world-of-information-overload/

Short, sharp messaging is better. See why less is more, and how to make your words work harder in today’s attention-starved world.

22/04/2026

Today is Earth Day!
It's a reminder that sustainability matters more than ever.

We’re proud to help clients bring their ESG stories to life through clear, engaging and credible report design.

Planning your next ESG or sustainability report? We’d love to talk.

16/04/2026

Footman James are an established provider of insurance for classic and heritage vehicles. We were tasked with coming up with a new approach for Footman James’ adverts.

We explored various avenues, each pushing the creative a little more ‘off the wall’ as we went, taking the team on the journey with us to really get how far we could take it.

The final campaign was a world away from their old adverts and also anything else within the sector. The result was a standout campaign designed to feel modern, distinctive, and impossible to ignore.

07/04/2026

New Blog Alert!

In our latest blog, we cover everything you need to know about making your website more accessible, including:

Colour palette
ALT tags
Responsive design
Keyboard accessibility

…and more!

Imagine the ever-expanding online universe, a kaleidoscope of possibilities—from shopping to managing finances, it's all just a click away. But wait! Not everyone can effortlessly glide through websites, especially those with unique needs. Now, let's tackle the ultimate question: How can you ensur...

24/03/2026

Feel like your brand is kind of... blending in?

You’re not alone but the fix isn’t louder marketing.

It’s clearer branding.

See what we mean, link in the comments

19/03/2026

33 years. Still evolving.

Since 1993, we've built brands that matter, designed solutions that work, and earned the trust of clients who refuse to settle.

We've learned what lasts. We've stayed curious. We've kept pushing.

To everyone who's been part of the journey - clients, collaborators, partners, friends - thank you. You've made us sharper, bolder, better.

And we're just getting started.

If you're ready to build something that actually works, we're here.

Still bold. Still Be Smart.