Ditto

10/11/2026

13/10/2026

If you will your services, this one’s for you! It doesn’t matter whether you’re an architect, consultant, interior designer, coach or frankly anyone else who trades on their knowledge.

I speak to SO MANY business owners who tell me about their training, certificates, where they qualified, their signature methodology or trademarked framework as if that alone is the thing that gets them chosen over their competitors.

And I get it. All of this matters, and was probably very hard earnt. BUT. The harsh truth is that your clients don’t care about all of this. Of course they expect you to be great at what you do, but the thing that gets you paid are the results you deliver, not how you get there.

Build your messaging around the outcome you can move your clients towards, and you’ll stand head and shoulders above everyone else.

07/10/2026

Autumn has arrived at North Frith Farm this morning - sadly the grey and drizzly kind rather than the sort that gets you rushing to pull your boots on and go for a walk among the crunchy leaves.

The perfect morning, then, to plan an extremely autumnal photoshoot later this month with at one of our gorgeous clients’ estates. I’m dreaming of hazy mornings, picking apples from@the orchard and, yes, walking among crunchy leaves 🍂

06/10/2026

I spoke to a client last week who is struggling to convert enquiries into paid clients. She’s spending lots of time meeting new people and having great conversations, but ultimately, these people are still confused about the exact results they can expect from working with her… so, more often than not, those leads go cold.

It’s a familiar story - business owners spending hours in the sales space and not closing, or finding they have to negotiate heavily on price to n order to drag people across the line.

The reality is that confusion kills trust, which instantly diminishes your chance of making a sale. Get super clear on the result you can move clients towards, and your fee becomes instantly easier to justify. If clients aren’t confident on what you can do for them, it doesn’t matter whether you’re charging a few hundred or a few thousand pounds, you’ll look expensive.

Clarity creates confidence, ambiguity kills it, the best thing you can do for your business is get really clear about the value of what you do.

business

03/10/2026

Somehow we’ve been married for ELEVEN YEARS 😳

Eleven years of married life and working alongside one another. Throw two kids and a house move into the mix and it’s a miracle we still like each other 🫠😂

Couldn’t imagine doing all of this with anyone but you ♥️

01/10/2026

I’ve worked with some truly marvellous people who are truly terrible at sales.

And I always think it’s such a waste. They’re exceptionally talented, and do great, purpose-led work... and yet they lose out on work that should be theirs.

The calibre of their work isn’t the problem - their positioning is. And they’re losing out to less skilled, less experienced competitors.

Not fair really, is it?

So how do we fix it? We follow 3 steps:
Clarify the offer
Understand who it’s created for
Understand the value of the offer to the client

Loads of people have the sales skills and confidence to sell the same service as everyone else. Not everyone can speak to the power of what they do.

When we start talking about the actual outcome that we are capable of delivering to clients, we create an unignorable sales pitch that does the selling for you.
You’re already great at what you do. You don’t need to become a slick salesperson, you just need to get better at articulating your value: simply, honestly, powerfully.

If this sounds familiar, I’d really love to help you.

Pop me a message and let’s speak.

09/09/2026

Gorgeous to catch up with Falconhurst Estate this morning, as we hatched plans for the coming months (SO MUCH coming!)

The estate was glowing gently in the early autumn sun, the gardens bouncing back after the recent rain and the farm shop packed with local produce.

An absolute gem, hidden in the Kent countryside. Well worth a visit

02/09/2026

What a summer it’s been! And though we have been working through the summer, September always brings that lovely back to school energy.

Summernot quite over, Autumn not yet fully arrived. We’re in that beautiful inbetween time, full of momentum, new beginnings and possibility. There’s heaps going on in the studio, and much to share over the coming weeks - including two gorgeous brands for rural estates… including a stunningggg brand for Birling Estate - since 1435 where this photo was taken by Saltwick. during heatwave number one of the season (yes it was very hard work drinking homegrown w**e while sitting atop a beautiful vineyard, thank you for your concern).

How was your summer? Catch me up on what I’ve missed.

26/06/2026

A peek at something gorgeous we’ve been working on with

Gorgeous images by