12/05/2026
Let’s not let digital design go the way of the lamp post.
It seems like everywhere you look now - things are becoming more and more generic, regurgitated copies of each other. It’s becoming more difficult to get real unique beauty these days. Care, depth and creativity are often seen as wasted time and not cost effective, so a more streamline approach is usually taken.
With Ai on the rise, this problem is only being exacerbated. Whatever is the “gold standard” of design becomes the norm and anything different is just seen as inferior.
As a comparison- the same thing has happened with beauty standards in Hollywood. Most Hollywood actresses have the same, generic look these days. Good looking, unique faces feel the pressure to have surgery or injections to blend into the norm - still good looking but somehow generic and no character.
The classic example of this is the street lamp post. The ornate, beautiful designs from the 19th century just weren’t cost effective enough for the modern world and so we’re left with dull, lifeless clones along our streets. They look fine enough and do the job but it’s just a small bit of beauty now lost.
The same can inevitably happen with digital design - websites, logos, graphics, marketing materials etc etc. The most cost effective way will be to have Ai generate them which will look good, but will feel void of character and unique thought.
Let’s try our best to ensure this doesn’t happen. Ai should only be used as the middle man, to take the grunt work out. The end points of any job should always be done by a human. This includes the initial thought process, concepts and ideas, as well as any finishing touches, unique input and client interaction.
Please leave a like, comment and share if you agree…
