01/09/2026
A compelling prototype can be built in days. The real test is whether it can deliver value, consistently and at scale.
Ron Surets, Amdocs’ Head of Product Management, Solution Sales and Innovation Lab, shares why end-to-end thinking begins with the customer outcome, how to solve today’s challenges while building for tomorrow, and why even brilliant technology can fall short when the business isn’t ready to change.
In the AI era, the advantage isn’t proving what’s possible. It’s making it work in the real world.