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Stop Guessing, Start Winning: AI-Powered Creatives That Convert Alison is the world's best AI-powered video creative analysis platform.

From ideation to optimization to production, Alison makes it easier than ever to create videos with the highest likelihood of success. Our unique SaaS technology allows businesses to identify their top-performing elements in creatives, get full-funnel data, and perform intelligent competitive analysis. Stop the guesswork and start making results-driven creatives! Learn more about Alison at www.alison.ai

02/11/2026

On Meta, your creative now carries its own audience.

On October 19, Meta added an option that lets advertisers set an age range and gender for each ad creative inside one ad set (Meta for Developers). Meta's own example: retirement-planning videos for people aged 50 to 65, savings-account videos for everyone.

So the question is no longer only "who is this ad set for?" It is "who is each of these ads for?"

That is a creative question, and most teams answer it by instinct.

Before you split your next ad set by creative:
→ Which of your current ads actually win with which age group?
→ Which visuals and hooks only work for one audience?
→ Which ads are you about to narrow that are winning with everyone?

Answer that from the data, element by element, and the targeting writes itself.

Check your creatives before you split them>> https://eu1.hubs.ly/H0zmQJm0

29/10/2026

From October 28, a click on your Meta ad may not open your website.

Meta told advertisers it is turning on a feature called product browsing for ads already running on Facebook and Instagram, unless they opt out (reported by PPC Land). With it, a click can open a product page inside the Facebook or Instagram app, with product details and suggestions.

Meta says its own test showed 3% more conversions. Either way, your website now does less of the selling, and your ad has to do more.

Three things to check in your ads:
→ Can people tell what the product is in the first second?
→ Is the price or offer in the ad itself, not only on your site?
→ Will your product still stand out next to the other suggestions?

Check your ads before Black Friday>> https://eu1.hubs.ly/H0z9tR_0

28/10/2026

Don't put a countdown timer in your Black Friday ads yet. Save it for the last 72 hours of the sale.

Early in the season, shoppers are still comparing and deciding what to buy. An ad that says "hurry, ends soon" asks them to act before they're ready.

Our October Creative Intelligence Report suggests a simple switch:
→ Now, in early access: help people decide. Show the total they'll pay, who the gift is for, and the problem it solves.
→ In the last 72 hours of the sale: this is when the countdown timer works.
→ Plan both versions of the ad now, so you can switch on time.

We talk it through in the new episode of The Creative Genome, our podcast.

Read the full report>> https://eu1.hubs.ly/H0z9tPr0

27/10/2026

Holiday ads have two audiences, and most of them only talk to one.

From November on, a big share of shoppers aren't buying for themselves. The person scrolling is the buyer. The person the product is for isn't in the room.

Ads built for self-purchase miss that. They sell the product to the scroller, when the scroller is asking a different question: will they love it?

Three moves for gift-season creative:
→ Name the recipient in the first frame. "For the runner in your life" does more work than a product shot.
→ Show the moment of giving, not just the product. The unboxing, the reaction, the table.
→ Put the deadline in the frame. Delivery cutoffs are a reason to act today, not a footnote.

Then test both versions before the spend goes in, because the gifting cut and the self-purchase cut rarely win in the same placements.

Score your gift-season cuts before launch>> https://eu1.hubs.ly/H0y_97G0

26/10/2026

Meta now reads your ad before it decides who sees it.

Andromeda, the system behind Advantage+ delivery, chooses the audience from signals inside the creative itself: the visuals, the hook, the message.

That flips the old order. Targeting used to decide who saw the ad. Now the ad decides who it gets targeted to.

So a vague creative doesn't just underperform. It finds a vague audience.

Three questions before your next Q4 launch:
→ Does the first frame make it obvious who this is for?
→ Is the hook specific enough to pull the right buyer, not just any buyer?
→ Do you know which elements in your winners are actually doing the targeting?

The last one is data, not taste. That is exactly what we break down, element by element.

See it on your own creatives>> https://eu1.hubs.ly/H0z9vfm0

22/10/2026

It's Q4. Nobody on your team has time for a dashboard tour.

So ask the question where you already work.

The Alison.ai MCP puts your creative performance data inside Claude, Cursor, and other AI assistants. Plain-language questions, answers from your own accounts:
→ "Which of our creatives started fatiguing this week?"
→ "Which hook is winning on TikTok but not on Meta?"
→ "What did our top competitors launch for Black Friday?"

It's read-only, has 16 tools, and uses OAuth 2.1 with SSO sign-in. One URL to connect, scoped to the accounts you already hold.

The weeks before Black Friday are when the answers matter most, and when there's the least time to go looking for them.

Connect it in minutes>> https://eu1.hubs.ly/H0z9tMH0

21/10/2026

Every advertiser on Meta just got the same video button.

At Advertising Week, Meta made video generation from static assets generally available in Advantage+ creative. Upload your images, get video ads back.

That's genuinely useful. It also means volume just stopped being an edge.

When every brand in your category can turn its catalog into motion in a click, the feed fills up with more video, made the same way, from the same kind of inputs.

So the question moves upstream:
→ Which of your statics are worth turning into video at all?
→ Which elements in your winners should survive the move to motion?
→ Which generated cuts are actually earning the spend?

Generation is now free for everyone. Knowing which version to run is not.

See which elements carry your winners>> https://eu1.hubs.ly/H0y_9b20

If every brand gets the same button, what decides whose video wins?

20/10/2026

The most fatigued visual this Black Friday isn't a product. It's a color scheme.

Red, black and starburst "% OFF" graphics have taken over the early-access feed so completely that shoppers now scroll past them as background.

Our new Creative Intelligence Report looks at Black Friday and holiday retail on Meta, and at what's breaking through instead:
→ Basket math: a running total in dollars beats a percentage badge.
→ The giver's dilemma: open on the buyer's problem, not the product.
→ The quiet frame: calm creative stands out in a loud feed.

Plus the timing switch: when countdown urgency stops costing you and starts working again.

Get the full report>> https://eu1.hubs.ly/H0y_9bl0

19/10/2026

$275.1 billion.

That's what US shoppers are expected to spend online this holiday season, up 6.7%, per Adobe's 2026 forecast.

Three numbers in that forecast matter more to your creative than the headline:
→ $47.5 billion lands in Cyber Week alone. Five days, 17.3% of the season.
→ 57.4% of the season's online spend comes through a phone.
→ AI traffic to retail sites is forecast to rise 130%.

Read that together and the brief writes itself. Most of the money moves in one short window, on a small vertical screen, and a growing share of shoppers arrive already knowing what they want.

There is no time to learn during Cyber Week. The creative that runs on November 26 has to be the one you already know works.

Book your free creative audit before Cyber Week>> https://eu1.hubs.ly/H0y_8Rx0

15/10/2026

Halloween is 16 days away, and it's the dress rehearsal for Black Friday.

Every feed is about to fill up with the same orange, the same pumpkins, the same spooky font. When every brand reaches for the same seasonal toolkit, the creative stops being seen.

We watched it happen on July 4th: 86% of brands fell into a sea of sameness, and most hero assets fatigued in about 8 days.

Halloween runs on the same rules, just faster:
→ Pick one seasonal cue, not five. Let your product carry the frame.
→ Plan the refresh before you launch. One creative wave won't last the whole window.
→ Treat it as a test. What wins on October 31 tells you what to scale for November 27.

Book your free creative audit before your Q4 waves go live>> https://eu1.hubs.ly/H0y_8LG0

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