03/02/2026
Outreach and Digital PR Expert
Location: Nepal
Job Type : Remote
Employment Type: Full-time
We are seeking an experienced Outreach and Digital PR Expert to lead and execute high-impact link acquisition and brand authority campaigns. This role is critical to improving organic visibility across search engines and AI-driven discovery platforms through ethical, relationship-led digital PR strategies.
You will be responsible for building authoritative backlinks, securing media placements, and developing scalable outreach systems that align with our broader SEO, content, and brand strategies.
Key Responsibilities
Digital PR & Outreach Strategy
- Design and execute white-hat digital PR and link-building strategies aligned with SEO and brand objectives.
- Identify and pitch compelling story angles to journalists, editors, publishers, and industry influencers.
- Build and maintain long-term relationships with key media and industry stakeholders.
- Develop data-led, content-driven PR campaigns (original research, thought leadership, newsjacking, and expert commentary).
Link Acquisition & Authority Building
- Secure high-quality backlinks from authoritative, relevant websites.
- Conduct prospecting using advanced search operators and industry-leading SEO tools.
- Evaluate link quality based on relevance, authority, traffic, and risk profiles.
- Ensure strict compliance with Google’s link spam and quality guidelines.
Content Collaboration
- Collaborate with SEO strategists, writers, and designers to create "outreach-worthy" assets.
- Advise on content formats that naturally earn links (guides, studies, tools, and opinion pieces).
- Optimise outreach messaging to align with publisher intent and editorial standards.
Campaign Management & Reporting
- Manage outreach pipelines and CRM systems effectively.
- Track performance metrics including response rates, placements, links earned, and brand mentions.
- Report on outcomes using SEO and analytics tools to demonstrate ROI.
- Continuously test, refine, and scale outreach processes for maximum efficiency.
Required Skills & Experience
Essential
- 3+ years of experience in digital PR, outreach, or link building.
- A proven track record of securing high-authority editorial backlinks.
- Strong understanding of SEO fundamentals and off-page ranking factors.
- Excellent written communication and persuasive pitching skills.
- Proficiency with tools such as Ahrefs, Semrush, BuzzStream, Pitchbox, or Hunter.
- Strong organisational and project management skills.
Desirable
- Experience working within an agency or managing multiple client accounts.
- Familiarity with both local and international media landscapes.
- Solid understanding of brand reputation management and E-E-A-T principles.
- Experience supporting AI-search visibility through authoritative citations.
Key Competencies
- Relationship-driven: A natural ability to build rapport with strangers.
- Strategic Thinking: Ability to see the "big picture" of how PR affects SEO.
- Quality Control: A keen eye for detail and high editorial standards.
- Integrity: An ethical, long-term approach to authority building.
What Success Looks Like
- Consistent acquisition of high-quality, relevant backlinks.
- Measurable increase in brand mentions and media visibility.
- Tangible improvements in domain authority and organic rankings.
- Established, scalable, and repeatable outreach systems.
What We Offer
- Competitive salary or contract rate based on experience.
- Flexible working arrangements.
- Opportunity to lead high-impact SEO and AI-search strategies.
- Clear performance metrics and professional growth opportunities.
How to Apply
Please submit your CV along with portfolio examples of successful outreach or digital PR campaigns, including links to coverage where possible.
