Cradle

Cradle Cradle combines the power of smart call routing and user-centered design to help your customers talk

01/09/2026

You, after your first week of texting clients from Cradle instead of sending emails into the void.

Spencer Accountants were chasing clients by email. Clients were ignoring them and the WIP was sitting there still unbill...
27/08/2026

Spencer Accountants were chasing clients by email. Clients were ignoring them and the WIP was sitting there still unbilled.

Richard Wilson started texting clients directly through Cradle and watched them fill in forms and book appointments within minutes of hitting send. The same follow-up by email would have taken days, if it got a reply at all.

Read more on the blog: https://loom.ly/CZ5_Y6c

Client history shouldn't live in one person's head.When that person is on leave, in a meeting, or has moved on, the next...
25/08/2026

Client history shouldn't live in one person's head.

When that person is on leave, in a meeting, or has moved on, the next team member who picks up is starting from scratch. Cradle surfaces client context the moment the phone rings, so anyone on your team can pick up a call and actually be useful from day one.

20/08/2026

We've all been here. Some of us are here right now.

Cradle lets you text clients directly from the app, with every reply logged automatically. Less staring at an empty inbox. More actual work progressing.

Accountants are not known for hyperbole. When Richard from Spencer Accountants says game changer, he means it.Find out m...
18/08/2026

Accountants are not known for hyperbole. When Richard from Spencer Accountants says game changer, he means it.

Find out more about how we helped to transform Spencer Accountants client communication on our blog: https://loom.ly/CZ5_Y6c

The email follow-up loop is one of accounting's great unsolved problems. Send it. Wait. Follow up. Wait longer. Chase ag...
13/08/2026

The email follow-up loop is one of accounting's great unsolved problems. Send it. Wait. Follow up. Wait longer. Chase again. Watch your WIP sit there, unbilled, while your client reads the third message they have no intention of replying to.

SMS through Cradle breaks the cycle. Clients respond in minutes, not days.

Want to learn more about our new SMS feature? Check out our website: https://loom.ly/TXzyUxs

Most accounting firms have no idea how much phone time goes unrecorded each week, because most phone systems don't track...
11/08/2026

Most accounting firms have no idea how much phone time goes unrecorded each week, because most phone systems don't track it. Cradle captures every call automatically, so the conversation that sorted your client's compliance headache doesn't just disappear without a trace.

04/08/2026

Huge new feature announcement! You can now text clients directly from Cradle 📱

The client who never picks up the phone, and never replies to email, will read a text. Cradle SMS gives your firm a shared business inbox, sent from a Cradle-provisioned mobile number, with every message logged against the matching record in FYI and HubSpot. Drop a line, get the bit of information you need, and unblock the job the same day instead of next week.

SMS is live. Go try it: https://loom.ly/TXzyUxs

Every client call. Summarised in seconds.Cradle AI now pulls out the bits that matter, so your team doesn't have to list...
04/08/2026

Every client call. Summarised in seconds.

Cradle AI now pulls out the bits that matter, so your team doesn't have to listen back or take notes. The full transcript's still there if you need it...chances are, you won't.

Is your accounting firm using Cradle to its full potential? Here's how to optimise what you already have👇
28/07/2026

Is your accounting firm using Cradle to its full potential? Here's how to optimise what you already have👇

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