Cradle

Name: Cradle
Address: 20 Crummer Road, Auckland, 1021, NZ
Telephone: +6498879333

Cradle combines the power of smart call routing and user-centered design to help your customers talk

26/10/2026

A phone system is only as good as what a practice does with the hours it hands back.

Worth a conversation about what that looks like for yours.

19/10/2026

A fee dispute is rarely about the fee. It comes down to who remembers what, and memory is a terrible defence.

Two people can be completely sincere and remember the same call completely differently. A dated summary sitting on the client file ends that argument before it starts, and usually stops it forming at all.

Check out the full blog here: https://loom.ly/JCOSrmg

12/10/2026

The most common reason a call drops rarely has anything to do with reception.

Backup device settings mean it moves to whatever's on hand, laptop, phone, spare headset, before the client even notices the handover.

05/10/2026

No new login for the team. No second system to reconcile at month end.

Cradle connects into the practice management and CRM tools firms are already paying for, so calls and texts show up where the client record already lives.

28/09/2026

Most firms find the gap in their records at the worst possible moment, when a regulator or a client asks what was said.

The TPB Code expects a record of the advice given and the discussions behind it, kept for five years, and it expects you to make that record in the first place. The calls that never get written up are usually the ones that matter.

Check out the blog for the full story: https://loom.ly/rFiFnoQ

23/09/2026

Richard Wilson from Spencer Accountants has figured out how to get clients to actually respond. It's not a complicated solution, but it works.

Find out more on the blog: https://loom.ly/CZ5_Y6c

15/09/2026

Turns out accountants who actually text their clients get replies. Revolutionary, we know. Here's why more firms are ditching the email follow-up and reaching clients directly from Cradle.

Check out our new SMS feature here: https://loom.ly/TXzyUxs

01/09/2026

You, after your first week of texting clients from Cradle instead of sending emails into the void.

27/08/2026

Spencer Accountants were chasing clients by email. Clients were ignoring them and the WIP was sitting there still unbilled.

Richard Wilson started texting clients directly through Cradle and watched them fill in forms and book appointments within minutes of hitting send. The same follow-up by email would have taken days, if it got a reply at all.

Read more on the blog: https://loom.ly/CZ5_Y6c

25/08/2026

Client history shouldn't live in one person's head.

When that person is on leave, in a meeting, or has moved on, the next team member who picks up is starting from scratch. Cradle surfaces client context the moment the phone rings, so anyone on your team can pick up a call and actually be useful from day one.

Address

20 Crummer Road
Auckland
1021

Telephone

+6498879333

Website

http://www.cradle.io/

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