Blue Rock Design

19/11/2013

Essential Marketing Tips...

No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach. Your clients tune out after a while if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage for communicating your value to customers.

Firstly, you must recognise the benefit in what you're offering. After all, you plan to make money by selling a product or a service. Something about your product or service must be inherently interesting or you wouldn't be marketing it. For example, in Vogels bread and cereals, it is the high content of vitamins and minerals.

Always remember that people buy benefits, not features. People do not buy cars; people buy style, performance and power. Mothers of young children do not buy cereal, they buy nutrition.

So find the major benefit of your product or service, even though you may have four or five benefits, stick with one or two at the most. Motivate your audience to visit your store, make a phone call, fill in a coupon, look at your website, write for more information, take a test drive or come in for a free demonstration. Don't stop short, you must tell people exactly what you want them to do.

Did you know that it costs six times more to make a sale to a new customer than to an existing one? Utilise your website, issue consistent newsletters, design an eye- catching postcard and post it to your target market, focus on existing and past clients.

For further marketing ideas, initiative, quick turnaround and friendly service, all within the confines of a budget, contact us at Blue Rock Design today. We specialise in graphic design, marketing and printing, spanning the complete spectrum.

14/10/2013

14/10/2013

Why Do I Need A Logo?

The truth is, despite the old adage, people do judge a book by its cover. Your company’s logo is its “cover”. It is the first thing a potential client sees and all of their impressions of your company’s identity are based upon it.

A logo has many ‘roles’ to play in regards to the visual identity of your business. In many instances, a logo is the first thing that someone thinks of when they hear your business’s name, for example, when you hear the name Coca Cola, or Nike or Apple, what comes into your mind?

Your logo helps elevate you by giving you a professional look and by making you memorable to others. Your logo will help your current customers remember you later and attract future customers. When properly designed, your logo conveys that you are credible, trustworthy, and professional.

What Makes A Good Logo?

Your logo is the starting point of the visual identity of your business. The type of style, colour choices, and lettering chosen will become a part of your brand identity, and can then be applied across all of your company’s marketing materials.

Any good logo which is doing ‘its job’ has a number of characteristics that make it successful. It should be original and custom fit to your company’s needs; it must be able to evolve over time, and it should be flexible, for example, it has to work well in colour as well as black & white, work well online and in print, and be able to be scaled bigger or smaller without losing any resolution.

How Do I Get A Good Logo?

Blue Rock Design can create a logo for you and assist you in the development of the right visual identity for your business. We can also help in creating a range of marketing collateral for you and ensure your logo is represented correctly every time.

For assistance and design of your company’s logo, all within the confines of your budget, contact us at Blue Rock Design today. We specialise in graphic design, advertising marketing and printing, spanning the complete spectrum.

16/08/2013

Welcome to my very first website, it's taken me 6 months to design it from scratch, and with the help and guidance of my friend Dirk, I have finally got there, yipee. Please LIKE.