Lens That

16/07/2026

Here’s the result of our latest collaboration with 🐸 one of Poland’s most popular convenience store chains 👉Żabka has become much more than just a place to grab everyday essentials. It’s a brand that knows how to connect with younger audiences, so together we brought the campaign to where they already are: TikTok.

Our Effect lets users discover which Foodziki character they are with a simple randomizer. Sometimes the best TikTok experiences aren't the most complex. They're fun, easy to share, and personal. Now, instead of only collecting the mascots in-store, users can become them online.

03/07/2026

Na netfliksowe “Dożynki Królewskie 1670” przywieźliśmy diabelską technologię zwaną “AI-powered AR” - magiczne zwierciadło pozwalające na przemianę w chłopstwo lub szlachtę. A KTR docenił to dwiema nominacjami w tegorocznym konkursie. Duma!

02/07/2026

Storytelling 👉 one of the best ways to use AR in your campaign.

For an event hosted by we transformed the brand's rich history into an interactive AR experience. Across six stations, guests unlocked chapters of MONIN's story using image tracking technology — from meeting the founder as an AI-powered avatar to discovering the production process, global expansion, and iconic flavours.

With AR, storytelling becomes interactive, personal, and memorable 🧠

When people can explore the story on their own devices and choose how they engage with it, they stop being passive viewers and become active participants in the brand experience.

26/06/2026

11/06/2026

After teaming up on several projects before, we were excited to work with again. This time on TikTok. Inspired by TikTok's fast-paced, highly personalized nature, we created an AR Effect that puts users in control. Tap to start, discover different Red Bull flavors, and rank them from your favorite to least favorite.

By turning product discovery into a game, users can explore the full flavor lineup, create their own ranking, and share it with their community. Simple, interactive, and all about the user.

21/05/2026

Behind the Scenes of AR Campaigns: What Actually Works 👀🛠️

As an AR Creative Studio, we’ve spent years testing formats and building campaigns across brands, products, and industries. So we’re sharing a few tips. Here’s what’s actually worth a closer look 👇

➡️ Face Tracking (Try-ons, transformations, becoming the face of the campaign)
➡️ Body Tracking (Full-body try-ons, advanced motion-based gameplay)
➡️ Image Tracking (Exclusive AR content & rewards that build brand loyalty)
➡️ World Tracking (Exploring products in real-world environments)
➡️ Gamification (Challenges, rewards, and replay value)

07/05/2026

The is back 👀

And this time, history comes alive through AR.

For the relaunch campaign of the Poster Museum in Warsaw, we transformed poster collages into interactive time machines inspired by the legendary Polish School of Poster.

Walk around the city, find the posters, scan the QR code - and watch the collages reveal their original elements, authors, and stories through AR.

Built using real archival materials and historical photography, the experience blends past and present directly in the streets of Warsaw.

With AR, you don’t just see culture.
You experience it.

16/04/2026

What happens when creative minds join their strengths? 🧠We saw it at the & Snap Spectacles Hackathon 🕶️

Representing Lens That, Przemysław Stefaniuk teamed up with developers to build something fun, useful, and tech-driven in just 24 hours ⌛The idea? 💡 Turn cleaning into a game you can play with others 🧹🫧

Because the best ideas are built together 🤝

12/03/2026

How can luxury brands benefit from tools usually aimed at younger audiences?

For Born in Roma, we used AR on TikTok to create a personalized, interactive experience. Users take a quick quiz to discover the fragrance that matches their personality. While they can’t smell it, elegant visuals and tailored recommendations still deliver a high-fashion experience, but add an element of fun.

AR isn’t about immediate sales. It’s about building connections. By reaching younger audiences early, Valentino leaves lasting impressions that turn curious users into future loyal customers.