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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

Weidert Group

Name: Weidert Group
Address: 1107 E South River Street, Appleton, WI, 54915, US
Telephone: +19207312771

Inbound Marketing Agency for Complex B2Bs | Diamond HubSpot Partner | www.weidert.com

Weidert Group, founded in 1980, is a full-service business-to-business inbound marketing agency that has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software, with over 73,400 customers in more than 100 countries. Weidert Group provides all components of effective inbound marketing, sales, and customer service efforts, including web design, search engine optimization, content strategy, social media strategy and promotion, lead nurturing, voice of the customer programs, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, insurance, and financial services. Follow our blog: http://www.weidert.com/blog
Twitter: http://www.twitter.com/WeidertGroup
LinkedIn: http://www.linkedin.com/company/weidert-group
Instagram: https://www.instagram.com/weidertgroup

10/30/2026

Employee Ownership Month ends this week. We closed it out with costumes, kids and a candy supply that did not survive the afternoon.

Being employee-owned usually shows up in less photogenic ways. It changes what people ask in a client meeting, because the person asking has a stake in whether the work pays off. It makes the long view easier to argue for.

It also shows up on a Wednesday afternoon, when the office fills with your teammates’ kids dressed in costumes from The Lorax to Michael Jackson, and THREE Spidermen....what could be more perfect.

Happy Halloween and happy Employee Ownership Month, from all the owners!

10/22/2026

⏳“Everybody knows us” has an expiration date:

👋 Longtime buyers are retiring, and your name may not get passed along
🤖 AI tools read every listing about you, then answer for you
😬 One AI answer had a client bought out by its biggest competitor
🔍 Chelsea’s first fix: an entity audit (She explains how to do it!)

🎧 Listen/watch Ep 43 of The ChangeOver Podcast, out now — link in comments.

10/16/2026

A single SME interview at Weidert often becomes a pillar page, a LinkedIn series, a video script and a paid ad set. All of it depends on what comes out of that conversation.

Our next Content Manager will plan and run those interviews with engineers, operations leaders, and technical specialists at client companies. The job is to ask the follow-up question that surfaces a specific detail a competitor can’t copy, then organize what you hear into source material the whole team can reuse.

If you’ve turned expert conversations into published work and can show us how, we’d like to talk.

10/14/2026

If you stopped every marketing campaign your company runs tomorrow, what would happen to your pipeline?

For a lot of manufacturers, it would collapse, not because the campaigns didn't work, but because nothing was built to outlast them.

That's the problem Frank Isca is tackling in two weeks at Manufacturing First in his session, "The Growth Engine Framework: From Campaign Chaos to Revenue Engine."

Registration and FAQ link in comments.
Use discount code ⬇️ to save $20 on your ticket.

hosted by Insight Publications and Northeast Wisconsin Manufacturing Alliance (NEWMA)

10/08/2026

🧪 Try this quick experiment to check your website’s positioning power:
Pull up your three closest competitors. Swap the logos. Ask a stranger if they can tell which site is yours.

In this episode of :
🔸 Why AI builders produce the most probable (least differentiated) site
🔸 What $35K buys versus $70K on the same website project
🔸 An audit that saved 40% on a website migration
🔸 Three questions you should ask any web partner

🎧 Listen/watch full episode now on Apple, Spotify, YouTube or Weidert's site.

10/02/2026

Thanks to all who spent some time in the Weidert library last week for our HubSpot Prospecting Agent workshop. It's so much more enjoyable to learn together!

H/T to Frank for leading the workshop and sharing his expertise, and HubSpot for supporting our HUG community and delivering some sweet swag.

09/09/2026

"If your pipeline drops the minute you stop running campaigns, you don't have a strategy. You have a dependency." Our Director of Business Development, Frank Isca, breaks down the system you should build instead in his upcoming Manufacturing First 2026 session.

Watch the teaser, then register with code MFGFIRST20 to save $20.

Event hosted by Insight Publications and Northeast Wisconsin Manufacturing Alliance (NEWMA)

08/27/2026

Too many industrial marketing programs still operate like random acts of marketing: a trade show push, a content sprint, then a scramble to refill the pipeline.

That’s the problem Frank Isca will tackle at Manufacturing First 2026 in his session, “The Growth Engine Framework: From Campaign Chaos to Revenue Engine.” He’ll break down what it takes to build marketing that compounds instead of resetting every quarter.

Use code MFGFIRST20 to save $20 on your registration. Link in comments.

by Insight Publications and Northeast Wisconsin Manufacturing Alliance (NEWMA)

08/25/2026

If you’ve stalled on setting up HubSpot Prospecting Agent, you’re not alone.

Join our small-group working session on September 22 in Appleton and walk out with Prospecting Agent configured for your team’s real-world sales process — including outreach guardrails, credit limits, and buying signal alerts.

Seats are limited. Registration link in the comments. ⬇️

07/21/2026

The marketers winning with AI aren’t the ones chatting with it the most. They’re the marketers who’ve built a system.

🤖In Episode 40 of , Mike Kaput (SmarterX) breaks down what that system can actually look like:
📥 Capture conversations, calls, and SME knowledge as your raw material
⚡ Use AI to scale what humans gather, NOT to replace the gathering
📋 Audit your existing tools before making big new AI investments
🔁 Start mapping your workflows before agents arrive

Here’s the big mindset shift: from doing the work to building and running the systems that do it. 🎧 Listen now — link in comments!

Address

1107 E South River Street
Appleton, WI
54915

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+19207312771

Website

https://www.weidert.com/

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