05/28/2022
It’s important to look at every stage of your buyer’s journey and find ways to differentiate yourself throughout.
The buyer’s journey can be broken up into three easy to remember parts:
1. Before the Sale: This stage is all about marketing, attraction, engagement, and connection.
2. During the Sale: This stage is your online intake, your discovery call, your proposal, and your follow-up.
3. After the Sale: This stage is everything that comes after they agree to buy: your delivery, the service you provide, how you keep in touch and foster the relationship, and how you gain testimonials and referrals.
When looking at each stage of the buyer’s journey, find ways that you can differentiate yourself. In each of these phases, consider what sets you apart from the competition and present yourself as their unique, irreplaceable solution. 💫