KEYLAY Design

06/12/2026

Fashion Is Seasonal, Typography Is Forever

Fashion is built on constant change (think seasonal!), which is probably why typography matters so much. Collections come and go. Campaigns get refreshed.

06/10/2026

Reclaim, Not Reinvent

There’s a funny thing that happens in branding: eventually, the original starts looking fresh again. That’s what's going with Schweppes’ new identity:

05/29/2026

Rebrands Don't Have To Be Loud

The best rebrands usually are not the ones that completely torch everything and start over from scratch. They’re the ones that figure out what people

05/27/2026

A Modern Take on Bob's Red Mill

Rebranding a beloved heritage brand is always tricky, because people are emotionally attached to it. Bob’s Red Mill’s new identity by Turner Duckworth

05/22/2026

Wrapped-Style Design...For Your Whole Listening Career

Spotify’s new “Party of the Year(s)” feature feels like the natural evolution of Spotify Wrapped. Instead of just showing your past year, it digs through

05/20/2026

A Castle Rebrand That's Surprisingly Modern

A lot of historic branding can end up feeling overly polished or weirdly corporate, but the new identity for Hastings Castle goes in the opposite

05/15/2026

When The Packaging Becomes The Brand

You know a brand asset is powerful when you can recognize it without even seeing the logo. IKEA’s newest campaign turns the camera inside the iconic blue

05/13/2026

One Photo. Two Products.

Some ads try way too hard. This Bic print campaign proves you really only need one smart idea to do the heavy lifting. The ad uses the exact same photo

05/11/2026

Keeping your designs simple makes it easy for the reader’s eye to drift across the page, so they can quickly get the information they’re looking for.

We recommend using clean layouts with a clear hierarchy with plenty of white space to give your headlines, subheads, and other details room to breathe. It gives potential customers a straightforward path to understand what they should take away from your message.

05/08/2026

Less Branding, More Calm

IKEA just did something kind of genius with their latest campaign. Instead of advertising storage the usual old boring way, they took some of the loudest,