Sherpa Global

07/18/2023

Welcome to the family Anna Griffin Inc. -- a high-end gift, stationery, and craft brand. They are internationally-known, but Atlanta-based for nearly 30 years. We'll be helping them navigate eCommerce with confidence. So that they know it is no big whoop for us, we sent them some custom whoopie pies from No Big Whoop! Bakery.

05/18/2023

Today is Global Accessibility Awareness Day. Unfortunately, only 25% of business owners and company leaders can accurately define “web accessibility.”

SHERPA is proud to prioritize inclusion by recommending all clients invest in a website that is accessible to all.

05/15/2023

The Web Excellence Awards, the prestigious annual celebration of online excellence, recognized Sherpa Global for outstanding achievements in the digital realm:
- Families First Georgia Center for Resources & Support digital transformation (Family / Parenting)
- Moving in the Spirit non-profit website overhaul (Children / Youth)
- Masterack lead-gen website powered by Statamic (Transportation)
- JB Poindexter corporate website overhaul powered by Statamic (Manufacturing)

Read more: https://www.sherpaglobal.com/insights/sherpa-garners-4-web-excellence-awards

04/19/2023

Good usability is good for your business.

For companies creating products, especially online ones, good usability is critical not only for attracting customers but also for creating loyal customers and brand advocates.

Learn more: https://www.sherpaglobal.com/insights/good-usability-is-good-for-business

03/31/2023

Why should ALL businesses care about web accessibility in 2023?
- accessibility is insurance against future legal claims
- accessibility instantly opens your website up to 25% more visitors
- accessibility reduces bounce rates
- accessibility is good for SEO, too

And most importantly, accessibility indicates a company culture practices inclusiveness.

In 2021, US businesses received a record 300,000 ADA lawsuits and demand letters, costing $3b in legal and settlement fees. The need to have an accessible website should be the top priority of every business with a website today.

03/22/2023

The need to have an accessible website should be the top priority of every business with a website today.

- In 2021, US businesses received 300,000 ADA lawsuits and demand letters.
- The average ADA website lawsuit settlement is $25,000.
- Only 3% of the internet is accessible to people with disabilities.

In 2021, US businesses received a record 300,000 ADA lawsuits and demand letters, costing $3b in legal and settlement fees. The need to have an accessible website should be the top priority of every business with a website today.

03/21/2023

To underline our commitment to an accessible web, we'll now offer and include the accessiBe AccessWidget in all future web projects and current support agreements.

SHERPA Global's clients will have access to accessiBe’s AI-powered solution, accessWidget, the first step in making sure a website is ADA and WCAG 2.1 compliant. Web accessibility boosts brand reputation, opens the consumer base to the disability community totaling more than one billion people glo...

03/16/2023

Businesses that fail to place their customer’s needs and wants central to their strategic vision ultimately fail as a business.

Thankfully, this path to failure can be avoided by adopting basic UX best practices and processes. Watch this 6-part video series as our own User Experience Master Certified consultant -- David Felfoldi -- shares how applying a strategic UX document known as a UX Roadmap will help propel your business toward growth.

Watch below 👇or read more at https://www.sherpaglobal.com/insights/ux-strategy-to-grow-your-business

02/20/2023

How much life is left in your website?

A website that was considered cutting-edge and innovative just a few years ago may no longer meet the needs and expectations of modern users.

Learn more:

We optimize your investment in digital by uniting behavioral insights, persuasive design, and web development to connect you to customers more effectively.

02/17/2023

Congrats to our Chief Experience Officer, David Felfoldi, for being awarded the prestigious UX Master Certificate from Nielsen Norman Group! Only 7% of global certificate recipients achieve this degree of mastery from the world leader in research-based user experience.

We optimize your investment in digital by uniting behavioral insights, persuasive design, and web development to connect you to customers more effectively.

01/25/2023

A decade-long chapter comes to an end for Google Analytics!

On July 1, 2023, Google is no longer supporting its current analytics product, called Universal Analytics ("UA"). Instead, Google wants organizations to adopt its next generation of analytics, called Google Analytics 4 ("GA4").

Here's what you need to know about why, when, and how to migrate to GA4.

On July 1, 2023, Google is no longer supporting its current analytics product, called Universal Analytics (

01/06/2023

It's official -- SHERPA is now a certified Statamic Agency Partner!

Tired of how slow WordPress or WooCommerce performs? Let's talk about Statamic -- a truly flexible, usable, scalable, secure, and sustainable CMS.

Find out more: https://statamic.com/partners/sherpa-global