Matchstic Branding

Matchstic Branding Helping leaders take bold steps toward a radically relevant brand.

As long-term partners, we were asked to take a fresh look at the Atlanta Humane Society after years of expanding its ser...
05/07/2026

As long-term partners, we were asked to take a fresh look at the Atlanta Humane Society after years of expanding its services. Ultimately, we built a house of brands and created a new sub-brand, Operation Humane, to focus on animals and communities in crisis.

Helping animals through collective action, from cruelty investigations to disaster relief, Operation Humane’s visual identity balances compassion and care with strength and action in the Atlanta Humane Society’s house of brands.

Want to read more about the larger house of brands we built? Check the link in our bio.

Vastian is a quality and compliance management platform that serves healthcare professionals beyond the lab. They approa...
03/26/2026

Vastian is a quality and compliance management platform that serves healthcare professionals beyond the lab.

They approached us amid an identity crisis that required a fresh positioning, name and identity to create a brand as sharp and focused as the software itself.

Head to the link in our bio to see more.

After years of innovation and growth, Usalco had become more than the aluminum-based chemicals supplier it was branded a...
01/29/2026

After years of innovation and growth, Usalco had become more than the aluminum-based chemicals supplier it was branded as. With mergers and acquisitions, new technologies, and private equity growth, Usalco needed a new brand inclusive of its work and ambitious with its future.

Together, our goal was to reposition Usalco’s brand around a single, unifying idea: being the catalyst for clean water. The result is a modern, scalable identity designed to bring decades of innovation and acquisition-driven growth into one, clear, future-ready brand. 

Check out the full case study using the link in our bio.

12/19/2025

2025 was a year of transformation.
40+ clients. Countless breakthroughs.
We built radically relevant brands for teams who don’t just meet business demands, they crush them.
To the leaders driven by ambition: you inspired us.

TGR Learning Labs are a signature part of Tiger Woods’ TGR Foundation. Launched in 2006 with a focus on closing the oppo...
12/05/2025

TGR Learning Labs are a signature part of Tiger Woods’ TGR Foundation. Launched in 2006 with a focus on closing the opportunity gap for students from under-resourced communities, each Learning Lab empowers young people to create a future all their own.

With a flagship location in Anaheim, California and more in the works, the team asked us to help them build a brand that could scale nationally and attract more students than ever before.

How do five different HVAC and refrigeration companies come together to answer the call of commercial kitchens?By creati...
10/14/2025

How do five different HVAC and refrigeration companies come together to answer the call of commercial kitchens?
By creating a brand with all of their combined trust, service, and reliability. The right brand for the job.
Armed with its new brand, AmeriServe stands tall in an otherwise invisible category—a category ripe for expansion as partners grow and seek the right teams with the right solutions, right now.

Launching a new brand can be intimidating, especially when the new thing is the greatest thing since sliced bread (at le...
09/18/2025

Launching a new brand can be intimidating, especially when the new thing is the greatest thing since sliced bread (at least, we think so). But when our friends at Newton™ reached out for help branding their first foray into everyday lenses, we didn’t freak out. We geeked out.

Their mission? Launch lenses built for a modern lifestyle. Ours? Build (and name) a brand that looks as good as life through their lens.

Introducing: Sequel. Check out the full case study using the link in our bio.

In an industry that’s staler than the air it cleans, we built Filtergo into the crisp and refreshing alternative to your...
08/12/2025

In an industry that’s staler than the air it cleans, we built Filtergo into the crisp and refreshing alternative to your B2B filter service needs.

Check out the full case study using the link in our bio.

Cyberattacks aren’t simply a future threat – they’re an everyday reality. Started by prominent “shark” Robert Herjavec i...
07/22/2025

Cyberattacks aren’t simply a future threat – they’re an everyday reality. Started by prominent “shark” Robert Herjavec in 2003, Cyderes is a global cybersecurity powerhouse, delivering managed detection and response services to some of the world’s most complex organizations.

But for the rapidly scaling company, a different kind of threat was lurking: their brand.

See the full case study using the link in our bio.

Safire is a defense and electric mobility company with a secret weapon — a patented technology capable of making any bat...
06/10/2025

Safire is a defense and electric mobility company with a secret weapon — a patented technology capable of making any battery powered product safer and more efficient.

Together, our goal was to move the brand beyond the promise of groundbreaking potential to stories of real-world impact. See the full case study using the link in our bio.

At Bon Secours Mercy Health, good work starts with great people.Learn more about how we designed an employer brand for o...
05/29/2025

At Bon Secours Mercy Health, good work starts with great people.

Learn more about how we designed an employer brand for one of the largest healthcare systems in the U.S. using the link in our bio.

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4426 Hugh Howell Road #106
Atlanta, GA
30084

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Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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