10/20/2026
Some logos represent more than a brand. 💕
They represent a mission born from personal experience.
I had the opportunity to design the logo for Coastal Power Initiative, an organization whose origins are rooted in one family’s experience facing the devastating threat of Hurricane Rita in 2005.
With a father living with ALS and dependent on a BiPAP machine around the clock, the decision to evacuate Houston during a Category 5 hurricane presented extraordinary challenges. Ultimately, the family chose to stay, relying on a neighbor and a generator to make it through the storm.
That experience became a powerful reminder of how critical reliable power can be for vulnerable individuals and coastal communities during a disaster.
It was an honor to create the visual identity for an initiative with such a meaningful story and mission.
CoastalPower Initiative — a mission with a story worth telling.
Which logo design do you think they chose? 🤓