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Response Labs Inc.

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Baltimore, MD
Response Labs Inc.

Relentlessly Curious. An innovative Team of eager problem solvers passionate about connecting people and brands. No “B” team here.

Our experts bring years of CRM & Loyalty marketing experience to your business for one reason:
to Make Every Message Matter The driving purpose for all we do at Response Labs is: Make Every Message Matter. It is what we strive to achieve everyday for our Clients by helping them forge more meaningful relationships with their customers through digital CRM & loyalty marketing.

10/27/2026

Did you know there are three very different types of shoppers for BFCM?

The deal seeker came just for the doorbuster.
The gift buyer won’t use what they bought.
And the future regular already looks like your best customers, from the category they bought to the channel that brought them in.

Most programs send all three the same welcome, and then the same next offer. Margin follows the deal seekers, and the customers worth keeping get treated like they’re leaving.

Set yourself up for success by picking signals and build a welcome path for each group before Thanksgiving week.

10/22/2026

How big are the teams behind your favorite loyalty programs? Carly Ivory reveals what brands say privately but never from the stage: sophisticated programs at large, well-known brands are often run by a handful of people.

Catch this clip from Episode 2 of Questioning Loyalty – a podcast hosted by Response Labs’ Andy Locke, where we unpack what really makes customer programs work.

🎧 Listen to the full conversation on your preferred platform:
YouTube: https://www.youtube.com/watch?v=1h2K9tbg6lI
Spotify: https://open.spotify.com/episode/4wF1OrwBSfd42uIZDzdK4P?si=2d00b615a73c4b4d
Apple Podcasts: https://podcasts.apple.com/us/podcast/02-questioning-loyalty-with-carly-ivory-loyalty360/id1896782030?i=1000795811598

10/20/2026

Every BFCM plan has the launch mapped out to the hour, but the ones built to learn also track what each first-time buyer bought, when, and where they came from. By January, those teams know who came back for a second order and who just showed up for the deal.

10/15/2026

Five awards, one great night celebrating Baltimore!

We had a blast at the AMA Baltimore MX Awards, celebrating the incredible talent right here in our backyard. Even better, we got to share five wins with some amazing clients!

🏆 3 Platinum: Floor Coverings International, Playa Bowls & BrandsMart USA North Atlanta
🥇 2 Gold: Home Care Delivered, Inc. & Floor Coverings International

Congratulations to all the winners and finalists! We're proud to be part of this community and even happier to celebrate alongside you.

10/14/2026

BFCM plans cover the offer, the creative, and the send schedule. The week after a first order usually isn't on the page. That's where the second purchase gets decided, and where a one-time buyer either becomes a loyal customer or doesn't.

10/12/2026

How can physical supermarkets win as AI takes over digital shopping? John Giaquinto says the key is leaning into brick-and-mortar to identify their physical-store advantage.
In this clip from Episode 1 of Questioning Loyalty – Andy Locke sits down with John to explore what actually drives customer loyalty in retail.

🎧 Listen to the full conversation on your preferred platform:
YouTube: https://youtu.be/oyy_zftv1mw?si=SpTpnm8COBTPMyxG
Spotify: https://open.spotify.com/episode/6o9pq82jI8YmxEGNcqoImb?si=ce22f1b1e1314b22
Apple Podcasts: https://podcasts.apple.com/us/podcast/01-questioning-loyalty-with-john-giaquinto-rite-aid/id1896782030?i=1000791946079

10/09/2026

Strong franchise systems need more than local ex*****on.

They need a scalable brand strategy.

For Floor Coverings International, we helped build a corporate-led, co-op-powered Brand Plan designed to increase awareness where it mattered most.

Key results:

📈 89% increase in brand media investment
🤝 97.5% co-op participation
🔎 24% increase in branded search volume
💰 282% increase in branded search ROAS
👀 112% increase in measured attention

The takeaway?

Brand growth doesn't require mass reach. It requires focus, consistency, and a strategy that aligns corporate investment with local market success.

10/06/2026

How will AI agents change discounts, offers, and loyalty marketing? John Giaquinto says the biggest mistake marketers can make right now is pretending they already know the answer.

Catch this clip from Episode 1 of Questioning Loyalty – a new podcast produced by From The Lab and hosted by Response Labs’ Andy Locke, where we challenge conventional wisdom in customer loyalty.

🎧 Stream the full episode on your favorite podcast platform.

YouTube: https://youtu.be/oyy_zftv1mw?si=SpTpnm8COBTPMyxG
Spotify: https://open.spotify.com/episode/6o9pq82jI8YmxEGNcqoImb?si=ce22f1b1e1314b22
Apple Podcasts: https://podcasts.apple.com/us/podcast/01-questioning-loyalty-with-john-giaquinto-rite-aid/id1896782030?i=1000791946079

09/25/2026

Celebrating three years of Rebekah making big ideas work harder at Response Labs 🎉

As an Account Supervisor, Rebekah brings the perfect balance of smart strategy and creative ex*****on to our CRM, lifecycle, and cross-channel programs—turning insights into high-performing email, SMS, and paid media.

Her superpowers include:
📬 Email & CRM strategy
📊 Programmatic media thinking
🤝 Partner development
⚡ Turning fast-moving ideas into results

Clients consistently call out her diligence, calm leadership, and ability to navigate shifting timelines with ease—and our team couldn’t agree more.

We’re grateful for Rebekah’s positive energy, sharp thinking, and the calm she brings. Cheers to two amazing years and many more ahead!

09/23/2026

Not every customer on your list deserves the same amount of attention when you're trying to make the case for your program. Andy Locke got into this during our recent session with Loyalty360.

Start with everybody, your full subscriber base. Then your dormant and lapsed folks, worth winning back, but not where you build your case. Then your active, casual customers, your biggest group and honestly your best hunting ground for people who resemble your best customers.

And then there's the group that actually moves the needle: your top customers.

"When you talk about a 5% lift in top customers, that has real impact on the bottom line," Andy said. Retention there isn't a nice-to-have metric. It's kind of the whole ballgame.

Subscribers and loyalists are not the same audience. Stop measuring them like they are.

Address

3600 O'Donnell Street , Suite 500
Baltimore, MD
21224

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm

Website

http://www.ResponseLabs.com/

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