Response Labs Inc.

Response Labs Inc. Relentlessly Curious. An innovative Team of eager problem solvers passionate about connecting people and brands. No “B” team here.

Our experts bring years of CRM & Loyalty marketing experience to your business for one reason:
to Make Every Message Matter The driving purpose for all we do at Response Labs is: Make Every Message Matter. It is what we strive to achieve everyday for our Clients by helping them forge more meaningful relationships with their customers through digital CRM & loyalty marketing.

Recently, our Partner and Director of Strategy + Data, Andy Locke, joined Loyalty360 for a Loyalty University session a...
09/02/2026

Recently, our Partner and Director of Strategy + Data, Andy Locke, joined Loyalty360 for a Loyalty University session about a problem most loyalty teams already know way too well:
You know your program works. You've felt it work. But "I can feel it working" isn't exactly a line leadership can approve in a budget meeting.

Andy got into why that gap exists, what it actually takes to close it, and pulled in some real results from our own client work along the way.

His closing line pretty much sums up the whole hour: stop defending your program. Start proving it.

Check out his breakdown of conversations most loyalty and CRM professionals are already having with themselves, just quietly https://www.responselabs.com/insights/stop-defending-your-loyalty-program-start-proving-it

What if the $30 CPM is actually more efficient than the $15 CPM?What if your loyalty program is creating real bottom-lin...
09/01/2026

What if the $30 CPM is actually more efficient than the $15 CPM?

What if your loyalty program is creating real bottom-line growth but your reporting isn't proving it?

And what if AI making creative faster actually makes human judgment more valuable?

Those are the kinds of questions we like exploring at Response Labs.

September’s From the Lab brings together new thinking from across Paid Media, CRM & Loyalty, and AI & Innovation, including why we're looking beyond impressions to measure the actual seconds of attention our clients' media earns.

Check out our latest insights 👉 https://www.responselabs.com/insights

Great people, good conversations and even better neighbors. 👋A few members of team RL had a great time at AAFter Hours y...
08/27/2026

Great people, good conversations and even better neighbors. 👋

A few members of team RL had a great time at AAFter Hours yesterday evening, getting to know our neighbors at Alex & Tom and connecting with Baltimore’s advertising community.

Thank you to American Advertising Federation Baltimore and Alexander + Tom, Inc. for bringing everyone together. We’re always grateful for opportunities to step away from the screen, and get to know the talented people doing great work right in our backyard!

Customer acquisition is expensive but keeping customers engaged over time is where brands create lasting value.Modern Cu...
08/20/2026

Customer acquisition is expensive but keeping customers engaged over time is where brands create lasting value.

Modern Customer Lifecycle Management means:
• Predicting customer needs
• Personalizing every interaction
• Connecting every channel
• Increasing lifetime value, not just transactions

The brands that win don't think campaign-to-campaign, they're thinking relationship-to-relationship.

Read more about modern CLM for multi-unit retailers on our latest blog https://www.responselabs.com/2025/09/clm-for-multi-unit-retailers/

When only 41% of consumers feel personalization justifies the privacy cost, brands must rethink how they use customer in...
08/14/2026

When only 41% of consumers feel personalization justifies the privacy cost, brands must rethink how they use customer insight. Emotional loyalty is built when personalization feels helpful, timely, and human.

Personalization is a language of connection, not a volume game.

The best personalization feels remembered, not monitored.

Build trust before you scale personalization.

08/04/2026

During a recent conversation on Digital Platform Management at Loyalty360's Expo, Andy Locke shared what we're hearing from clients every day:

"Can we even use AI?"
"Is our data safe?"
"Where do we start?"

The answer isn't to build an enterprise-wide AI strategy on day one. It's to identify practical opportunities that help people work smarter, build confidence, and create momentum.

AI adoption doesn't have to be all or nothing.

The organizations that will lead tomorrow are the ones taking thoughtful, incremental steps today—empowering their teams instead of overwhelming them.

Happy Birthday, Lauren! 🎂🎉Today we're celebrating our Account Director, resident SFMC migration expert, and unofficial a...
08/03/2026

Happy Birthday, Lauren! 🎂🎉

Today we're celebrating our Account Director, resident SFMC migration expert, and unofficial at-home nail tech. 💅

Whether she's solving complex CRM puzzles for clients or actual crossword puzzles on the couch, Lauren brings the same energy: sharp, thoughtful, and always up for a challenge.

Hope your day is full of sunshine, good reality TV, and maybe a trick or two from Dottie. 🐾

"🎉 Cheers to Jeffrey, co-founder, Senior Solutions Architect, and one of the architects behind Response Labs itself For ...
07/31/2026

"🎉 Cheers to Jeffrey, co-founder, Senior Solutions Architect, and one of the architects behind Response Labs itself

For more than a decade, Jeffrey has helped shape how we design, scale, and connect CRM and loyalty ecosystems for some of the world’s most complex brands. His precision, cross-functional leadership, and deep technical expertise ensure that strategy doesn’t just look good on paper, it works in the real world.

Known for his calm, reflective approach and excellent advice to take time for self-reflection, Jeffrey sets the bar for thoughtful problem-solving and long-term thinking.

We’re grateful for the foundation he’s built and the impact he continues to make every day."

Healthcare marketing works best when strategy and empathy go hand in hand.We partnered with Home Care Delivered to build...
07/29/2026

Healthcare marketing works best when strategy and empathy go hand in hand.

We partnered with Home Care Delivered to build a paid media strategy focused on reaching the right audiences, improving efficiency, and helping more patients access the medical supplies they need.

The results:
📈 Increased qualified website traffic
🎯 Improved media efficiency through audience optimization
💡 Stronger campaign performance driven by continuous testing and optimization

The biggest takeaway? Performance doesn't come from reaching more people. It comes from reaching the right people with the right message at the right moment.

See how a smarter media strategy delivered measurable impact: https://www.responselabs.com/case-study-home-care-delivered-media/

At Loyalty360's most recent Expo, Andy Locke, alongside Salesforce's Michael Puffer and Engage People's Len Covello disc...
07/27/2026

At Loyalty360's most recent Expo, Andy Locke, alongside Salesforce's Michael Puffer and Engage People's Len Covello discussed how AI is helping brands create loyalty programs that are more relevant, measurable, and genuinely valuable. The conversation centered on moving beyond transactions toward real-time personalization, stronger data strategies, and experiences customers actually want.

His biggest takeway? The agent is the new loyalty customer...it's more akin to an influencer than it is SEO.

It's a perspective that's challenging brands to rethink how they earn attention in an AI-first world.

The brands that win tomorrow won't simply optimize for search.
They'll optimize for recommendation.

Watch the full clip here: https://www.youtube.com/watch?v=gXwaxm3FvB8

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3600 O'Donnell Street , Suite 500
Baltimore, MD
21224

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Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

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