Interactive Palette

Interactive Palette We build & restore WordPress websites┃SEO strategy + AI-powered optimized content┃Ongoing support that drives growth

⬇️ Let’s optimize your online presence

Our comprehensive website process; from understanding and defining a project, to design and development, right through to quality testing. This assures our clients that their project is in the hands of a team of professionals that has built a reputation for providing customer focused web design based on time, budget, and target. We create websites for B2B companies; construction companies, law fir

ms, healthcare professionals and more! Unique Web Design Features To Grow Your Business: https://www.interactivepalette.com/packages-and-pricing/website-packages/
Express Package
Our express website package is built for businesses who want a quick and affordable design. If you’re looking for a simple, but powerful website that communicates your brand, this package is for you. Customization of website branding (colors, backgrounds, fonts, textures)
State of the art WordPress content management system
Up to 5 pages of content will be formatted in the new website
WordPress training after website launch

Entrepreneurial Package
Our entrepreneurial website package gives your business a mobile-responsive website and customized features to accentuate your brand. Plus, we add in on-going maintenance so your site stays updated and performing well. Design of custom homepage
Coding and integration into our state of the art WordPress content management system
The new website will be coded to be a Responsive “mobile friendly” website
Up to 10 pages of content will be formatted in the new website
Monthly reporting on website performance will be generated using Google Analytics
A sitemap will be generated and submitted to Google, Bing and Yahoo for indexing
All the meta tags on the website will be updated to optimize the website
WordPress training before website launch

Small Biz Launcher
Our Small Biz Launcher delivers everything you need for a powerful online presence. A host of customized features gives your business leverage above competitors, including (unique features + specific benefits). Initial strategy meeting
Custom design of homepage
Custom general inside page design which is your content pages, inside navigation, etc. Custom design of mobile website
Coding and integration into our state of the art WordPress content management system
The new website will be coded to be a Responsive “mobile friendly” website
Up to 20 pages of content will be formatted in the new website
Monthly reporting on website performance will be generated using Google Analytics
A sitemap will be generated and submitted to Google, Bing and Yahoo for indexing
All the meta tags on the website will be updated to optimize the website
WordPress training before website launch

Mobile Friendly Website Design

If your small or medium sized business needs a new website, web hosting or ongoing support the website gurus at Interactive Palette can help achieve your goals. Our services range from custom WordPress design and development, secure website hosting and email, restoring hacked websites and more. Professional Web Design Services
If you are just looking for a simple website refresh or a much more complex project, we can help design and develop a professional and mobile-friendly website that grows with your business. Our business clients enjoy working with us because they know that their websites are always able to scale as they grow. The professional websites we build are customized to each client’s business needs, whether big or small. Latest From Our Blog:
We’ve been busy being compliant, how about you?https://www.interactivepalette.com/accessibe/

Google holds 93% of global search market share, but that number alone doesn't explain why ranking on Google is a fundame...
09/01/2026

Google holds 93% of global search market share, but that number alone doesn't explain why ranking on Google is a fundamentally different challenge than ranking on Bing or Yahoo.

Google's algorithm weighs E-E-A-T, real user behavior signals, and Core Web Vitals more heavily than any other search engine. A technically sound page that fails to engage users will struggle to rank, even with strong backlinks.

Read the full breakdown in our latest blog: https://www.interactivepalette.com/blog/why-ranking-on-google-is-different/?utm_source=facebook&utm_medium=social&utm_campaign=brand_awareness_facebook

Most businesses treat SEO like a one-size-fits-all game: optimize once, rank everywhere. But Google evaluates hundreds o...
08/31/2026

Most businesses treat SEO like a one-size-fits-all game: optimize once, rank everywhere. But Google evaluates hundreds of factors that Bing and Yahoo simply don't weigh the same way, from link authority to real user behavior to Core Web Vitals.

Swipe through to see the 5 ranking factors that separate Google from every other search engine, and why building for Google's standard tends to lift your rankings everywhere else too.

Full breakdown in our blog: https://www.interactivepalette.com/blog/why-ranking-on-google-is-different/?utm_source=facebook&utm_medium=social&utm_campaign=brand_awareness_facebook

08/26/2026

Your website should work for you, not the other way around.

One of our clients was stuck on Silverstripe, a CMS that made even small content updates harder than they needed to be.

We rebuilt their site from the ground up on WordPress. Same content that mattered, same functionality their business relies on, but now on a platform built for flexibility and easy management.

If your current platform feels like it's working against you, that's worth a conversation. Contact us today at [email protected].

08/21/2026

This week's business owner question: "Does my About Us page actually matter for SEO?"

Kevin's answer: it matters more now than it ever has.

Google has a framework called E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness.

Your About page is where Google and AI tools like ChatGPT and Perplexity go to check all four boxes before they'll rank or recommend you.

Watch this week's WWKD for what your About page needs to actually pass the test.

Got a question for Kevin? Drop it below and it might be next week's episode.

Our new newsletter went out, and this one's all about building an SEO foundation that scales.We're breaking down our rec...
08/20/2026

Our new newsletter went out, and this one's all about building an SEO foundation that scales.

We're breaking down our recent URL restructure for LogiWorld, a freight and logistics company whose blog had grown into 18 different categories. We organized that into 7 clear, focused groups and standardized the permalink structure sitewide, all without taking the live site down. Cleaner structure means search engines can crawl and index the content more efficiently, which pays off in visibility over time.

Plus: why your About Us page matters more than you think, both for traditional SEO and for how AI search tools understand and represent your business.

Sign up through the footer at interactivepalette.com to get it in your inbox.

08/19/2026

Would you trust a business with a website that makes you dig for basic info?

That's exactly what we fixed for Lighthouse Investment South Shore. With one click from the home page you can visit their services. We created a team page and history page that leads with Dean's story and credibility, not just a title.

A good website removes every reason to hesitate.

Do you want your site to look like this? Contact us at [email protected] to get started!

Your homepage gets all the attention, your product pages are polished but your about us page only gets a paragraph and a...
08/17/2026

Your homepage gets all the attention, your product pages are polished but your about us page only gets a paragraph and a stock photo.

That's the biggest mistake you can make.

This page plays a real role in how Google and AI search tools evaluate your site's trustworthiness, and most businesses are leaving it half finished.

Swipe through for what actually matters on this page, then check the full guide here for more details: https://www.interactivepalette.com/blog/your-about-us-page-matters-for-seo-and-ai-search/?utm_source=facebook&utm_medium=social&utm_campaign=brand_awareness_facebook

Address

53 State Street Suite 500
Boston, MA
02109

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+17819303199

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