5 Horizons

5 Horizons Marketing help that actually helps. Our full-service marketing agency with proven ROI earns real results that boost your bottom line.

05/25/2026

Today and every day, we remember those who made the ultimate sacrifice in service.

Wishing everyone a meaningful Memorial Day, with time to reflect and honor our heroes.

Happy Mother's Day from the 5 Horizons team! Enjoy this day with the special someone in your life. 💐
05/10/2026

Happy Mother's Day from the 5 Horizons team! Enjoy this day with the special someone in your life. 💐

We had a great time at the GEM (Graduate Enrollment Management) Summit hosted by NAGAP, The Association for Graduate Enr...
04/23/2026

We had a great time at the GEM (Graduate Enrollment Management) Summit hosted by NAGAP, The Association for Graduate Enrollment Management! We had many insightful conversations with leaders in graduate enrollment about the latest trends they're seeing and marketing challenges they face. Amelia Morrill, Director of SEO Operations at 5 Horizons, gave a presentation on "Education is a Business: Using ROI Data to Have Hard Conversations."

Amelia shared how 5 Horizons partnered with Emerson College to utilize data and assess the lifespan of two struggling programs. What are the top things to consider when you're faced with hard decisions about programs?

• Keep in mind the shift in higher education from mission-focused to ROI-focused.
• Know what data to analyze at each stage of the funnel to understand return on investment by program.
• If you have an academic program that's "just not it," be prepared with data and context, and begin conversations with leaders in the institution.

It can be deeply personal to faculty members to make changes to academic programs. It's everyone's responsibility, not just Enrollment, but the data around applications and yield numbers can be a huge signal about the health of a program.

04/15/2026

Now that best podcast is a Golden Globes category and it seems like everyone hosts one, we think it's safe to say: podcast ads should be part of your marketing strategy. Need some tips?

There are 3 main types of podcast ads:
• Host-read ads, where the podcast host themselves read the ad in their podcast's voice and energy
• Pre-recorded ads, where you supply the exact audio that plays during a break in the podcast (like classic radio ads)
• Branded content, which integrates promotional messaging as a branded segment of the podcast editorial

What are the benefits?
• Direct audience targeting: with so many niche podcasts out there, you can likely find one that aligns with your industry, upping the likelihood that listeners will be interested.
• Unique format: If it's host-read, listeners tend to trust more. Studies show that host-read ads bring in 55% of generated ad revenue.
• Buildable reach: While it's usually a one-time charge per episode, podcast ads are embedded in the episode, so future listeners will always hear your message.

Like in any advertising platform, the key is matching the format to your audience, budget, and objective. And testing what works 🎧

Our 5 Horizons team had a great time at Grace Management, Inc.’s annual conference! 👏We’re proud to partner with a leade...
03/18/2026

Our 5 Horizons team had a great time at Grace Management, Inc.’s annual conference! 👏

We’re proud to partner with a leader in the senior living industry. It was a pleasure connecting with team members from the 62 communities Grace manages and sharing a quick self-assessment to help evaluate their marketing and sales programs.

Sometimes a few objective questions are all it takes to uncover where small strategic shifts can drive meaningful occupancy and revenue growth. Our live dashboard gave attendees a real-time look at how their responses stacked up.

Thanks to Grace Management for hosting us! We’re excited to dig into the data and continue refining our strategic marketing plans together.

02/14/2026

Happy Valentine's Day!

xoxo, 5 Horizons 💌

02/03/2026

✨ Hard launching our new brand look. Here's what hasn't changed:

5 Horizons is a full-service marketing agency blending strategy, creative, and tech to help clients earn real ROI. It's marketing help that actually helps.
➡️ Google Premier Partner (performing in top 3% of U.S. agencies)
➡️ Five and a half year average client relationship
➡️ Industry experts in higher education, senior living, entertainment, hospitality & more

What’s new is the look. What lasts is the work.

Good times, great company, and holiday cheer. So thankful for this team as we wrap up the year. A few outtakes from our ...
12/18/2025

Good times, great company, and holiday cheer. So thankful for this team as we wrap up the year. A few outtakes from our favorite day of the year -- the annual 5 Horizons Holiday Party Extravaganza Day ✨🪩🧤

A few days late, but time flies when you're having fun! We wrapped up UPCEA last week co-presenting with our dear part...
12/09/2025

A few days late, but time flies when you're having fun! We wrapped up UPCEA last week co-presenting with our dear partner Barbara Selmo, Director of Graduate Admissions at Emerson College. The topic? "Education is a Business: Using ROI Data to Have Hard Conversations." Has this topic come up at your institution?

We had an awesome first day at UPCEA on our home-turf in Boston! Met up with old friends, made some new ones, and had ...
12/03/2025

We had an awesome first day at UPCEA on our home-turf in Boston! Met up with old friends, made some new ones, and had the opportunity to present "Boiling the Ocean: Where to Start When You Need to Do Everything" alongside our partner, Laura Baldwin, CMO of Roger Williams University. Looking forward to Day 2.

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