10/30/2026
https://qz.com/starbucks-ceo-multi-brand-company-possibility-niccol-103026
Starbucks may be thinking beyond coffee. The bigger question is whether Brian Niccol can turn the company into a broader consumer brand platform without losing the focus that made Starbucks successful.
Brian Niccol said Starbucks does not need acquisitions to reach its growth targets, weeks after it denied a Chipotle bid