Inbound Studio

Inbound Studio Committed to helping organizations succeed online with their websites, hosting, content, & marketing.

Freelance web hosting, design, development and marketing automation.

10/25/2026

If you’ve ever been stuck on a technical problem in your business, you know the old routine: search a forum, scroll through a dozen threads, and hope someone had your exact issue.

That’s what troubleshooting looked like not long ago. Now, many people describe the problem to AI, share what they’re seeing, and get pointed straight to the fix. Sometimes it can even help solve it, with a person watching what it does.

For a small business owner without an IT department, that’s a real shift. A problem that used to eat an afternoon can take a fraction of the time.

The key phrase is “with your oversight.” AI is a fast helper, not a replacement for someone who understands what’s being changed.

If you’d like help figuring out where AI can take tasks off your plate safely, 👉 comment CLARITY and we’ll reach out to set up a free Clarity Call.

10/24/2026

A lot of small business owners ask whether AI can write their website content. It can, but the part that makes it trustworthy isn’t the AI itself.

For one of our agency partners, we built a dedicated AI project with a written playbook and a clear standard for every document. It reviews an existing page, drafts updated content, and checks it for accuracy and readability. Then a person on our team reads it before it goes anywhere near the client.

The playbook is the part most businesses skip. If your standards live in your head, AI has nothing to follow. If they’re written down, it can do the first 80% of the work and you still make the final call.

Wondering where a process like this could fit in your business? 👉 Comment CLARITY and we’ll reach out to set up a free Clarity Call.

Security bulletin for website owners: PHP2ShellTwo critical vulnerabilities in PHP—the software behind WordPress and man...
10/21/2026

Security bulletin for website owners: PHP2Shell

Two critical vulnerabilities in PHP—the software behind WordPress and many other websites—have prompted security updates. Updating WordPress or its plugins does not install these PHP fixes; your hosting provider manages that separately.

We’ve added a free public checker to help identify whether your site advertises an affected PHP version:
https://inbound.studio/php-security-check/

A URL-based check has limits. Many hosts hide version information, and some apply fixes without changing the reported version. An inconclusive result does not mean your site is secure.

The next step is to ask your hosting provider to confirm that both PHP2Shell fixes are installed and the running PHP processes have been restarted.

AI is a beautiful complementary tool. Learn it at your own pace. Use it in your favor.
10/18/2026

AI is a beautiful complementary tool. Learn it at your own pace. Use it in your favor.

For small business owners who get most of their leads by referral, a contact form, or a DM: this one's about what happen...
10/18/2026

For small business owners who get most of their leads by referral, a contact form, or a DM: this one's about what happens in the hours after someone reaches out.

Most of the follow-up problems we see aren't about effort. They're about where the lead lands. If it lands in your inbox, your texts and your memory, it competes with everything else you're doing that day. A simple CRM gives that lead one place to live, and gives you one reminder at the right time.

A good test: if you took next week off, who would answer the people who reach out? If the honest answer is "nobody," that's the gap to look at first.

If you'd like a second pair of eyes on how leads move through your business, 👉 comment CLARITY and we'll reach out to set up a free Clarity Call.

10/17/2026

If you’re a small business owner who has ever wondered “what if AI leaves me behind?”, you’re not alone.

It’s one of the most common worries we hear, and it shows up in every field. Even in medicine, where people ask what happens 50 years from now. The answer we like best isn’t “nothing will change.” It’s that AI will take some tasks, but not every job, and there will always be a purpose for people.

The fear is real, and you don’t have to pretend it isn’t. But the question isn’t “Will it replace me?” It’s “How do I use it in my favor?” A good first step: pick one repetitive task from your week, try it there, and keep whatever gives you your time back.

If you’d like to see where AI can help in your business without taking away what makes you valuable, 👉 comment CLARITY and we’ll reach out to set up a free Clarity Call.

10/16/2026

If your marketing tries to appeal to everyone, it usually lands with no one.

That's a common spot for owners who built their business on referrals. Your reputation did the talking, so your messaging never had to pick a lane. Once referrals slow down, the message has to do that job itself.

Marshall's take: if you're speaking to your people and a few others aren't into it, you're probably doing something right. Speak to everyone and you speak to no one.

The question isn't "who might like this?" It's "who is this for?"

Hit the referral ceiling and need a message that works without you in the room? 👉 Comment CLARITY and we'll reach out to set up a free Clarity Call.

10/15/2026

If you run a small business and haven't touched AI yet, here's the safest place to start: the part of the business you know best.

Because you'll spot the mistakes. And it does make mistakes, even on the things Marshall has built with it. When you know the subject, you can tell what it gets right and what it gets wrong, and you can push it further instead of accepting the first answer.

Give it real context, treat every response as a draft, and keep refining. You can't do that in a field you don't know yet.

Expertise first, AI second.

Want to figure out where to start in your own business? 👉 Comment CLARITY and we'll reach out to set up a free Clarity Call.

10/13/2026

For a long time, Marshall used AI mostly as a sounding board: challenge my thinking, tell me what I'm not seeing.

Then something shifted. Once the scope was defined and the outcome was clear, it started getting real work done. One example: paste in a web server's logs and it finds where the problem is. That's work that used to eat hours.

If AI feels like a toy in your business, the tool probably isn't the issue. A vague ask gets a vague answer. A clear job gets a useful one.

Working out where AI could actually save your team time? 👉 Comment CLARITY and we'll reach out to set up a free Clarity Call.

10/12/2026

Here's a simple test for any small business owner trying AI for the first time.

Pick the tool you already have, whether that's ChatGPT, Claude or Gemini. Give it a problem that's truly yours to solve, not somebody else's job. Then check the result against one rule: did it make your day lighter, or did it quietly make your job bigger?

Marshall admits he falls into this too. AI makes it easy to take on things that were never yours to carry, and that's the danger.

The goal isn't to do more. It's to do the right work with less strain.

If you'd like a second set of eyes on where AI fits in your business, 👉 Comment CLARITY and we'll reach out to set up a free Clarity Call.

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Burnsville, MN
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