03/04/2026
To build an effective lead generation WordPress website, you need to understand the entrepreneur's vision, target audience, sales process, and technical requirements.
Here are the top 25 questions organized by category:
Business & Goal Alignment
What does success look like for this new website (e.g., specific number of leads, calls, purchases)?
What specific problem does your product/service truly solve for your customers?
What is your Unique Selling Proposition (USP), the key factor that makes you better than competitors?
How do you currently generate leads, and what are the pain points with your existing process?
What is your overall business model, and how will the website contribute to revenue?
Target Audience & User Journey
Who is your ideal customer, and can you describe them in detail (customer persona)?
What are your target audience's biggest pain points or challenges?
How do potential customers currently search for solutions like yours?
What information do visitors need to see on the website to trust you and move toward conversion?
What specific action(s) do you want a visitor to take when they land on your site (e.g., fill a form, call, book a meeting)?
Sales & Nurturing Process
At what point in your sales funnel do you want to generate leads from the website?
How do you currently qualify leads, and what defines a "quality" lead for your business?
How are you going to nurture and process the leads generated by the website after they convert?
How quickly are you able to respond to new inquiries from potential customers?
What specific content or resources can we offer as "lead magnets" (e.g., e-books, white papers) to capture visitor information?
Content & Design
What content currently exists that we can use on the new site?
Are there specific questions your sales team frequently receives that the website content should answer?
Can you provide 3-5 example websites (competitors or otherwise) whose look, feel, or functionality you admire?
What specific pages or features do you envision the website needing (e.g., blog, portfolio, e-commerce store)?
Do you have brand guidelines, logos, or specific image assets available for use?
Technical & Maintenance
Are you already familiar with WordPress, and do you plan to make updates internally after the site launches?
What other tools or technology (e.g., CRM software, email automation, analytics platforms) do you use that need to integrate with the new website?
Who will be responsible for ongoing website maintenance, security, and updates?
What is your process for testing the site before it goes live to ensure everything is working correctly?
What is the expected budget for the project, and are there any potential additional third-party costs (e.g., hosting, premium plugins)?
