Watermark Design

04/10/2026

The refresh for Duey Juice goes beyond the label—it’s built into the bottle itself. A custom screenprinted gradient at the base creates a seamless fade into the liquid, blending packaging and product into one continuous color story. It’s a subtle detail that adds depth, vibrancy, and a more premium, ownable look on shelf.

We paired that with a bold cap refresh—moving from a standard black closure to color-matched caps that bring energy, flavor distinction, and stronger shelf blocking across the lineup.

Finished with a refined typographic system and clearer hierarchy, the new package feels cohesive, elevated, and unmistakably Duey.

Same juice. Elevated experience.

03/25/2026

Developed in collaboration with master cigar blenders, Penelope's Cigar Sessions Series was designed to complement medium-bodied ci**rs with depth, complexity, and harmony — one pour at a time.

Small batch and limited release, Chapter 1 reflects this unique blend through a label evoking the beauty of finely crafted cigar bands — brought to life with deep, rich colors and custom illustration.

Small windows flanking the embossed logo feature hand-drawn to***co leaves and the corn from which this liquid was born, with layered foils adding depth and texture throughout. The package is finished with a matching tax tape as a decorative closure, marking this as the first chapter in the series.

03/13/2026

Feel good about drinking Glas.
For Glas Water, Watermark created a brand that feels as calm and clear as the water itself. Glas offers a more sustainable way to drink packaged water, using a carton-based container made from 100% sustainably sourced renewable paperboard with a plant-based cap—providing a lower-carbon alternative to glass and plastic.

The identity centers on a refined custom serif wordmark with a subtle droplet detail nestled within the mark, reflecting both the product and its premium quality. Minimal line icons highlight the water’s natural qualities—from electrolytes to refreshing clarity—completing a brand that feels elevated, pure, and thoughtful.

03/04/2026

Honoring Motherwell Distilling Co.’s industrial heritage, Watermark helped evolve the brand while deepening its connection to community.

Through a forged monogram, bolt-inspired hex pattern, and badge system that nods to steelwork and craftsmanship, the identity was refreshed into a modern, minimal system yet grounded in Alexandria’s rich history through vintage bridge imagery and textured applications.

02/27/2026

We are excited to welcome our newest team member and graphic designer, Makaela Johansen! Mak brings a deep appreciation for design systems, archival research, and dynamic explorations of branding and packaging. Her portfolio spans a diverse range of projects — from beer and coffee packaging to logos and brand identities for a nature reserve — each approached with thoughtfulness, strategy, and genuine enthusiasm.

Since graduating from the University of Virginia, Mak has continued to refine her craft, grounding her work in authenticity, curiosity, and playfulness. As both she and the design industry evolve, she remains committed to creating work that is not only visually compelling, but meaningful and enduring.

02/24/2026

Color. Culture. Connection.
Watermark’s rebrand for Otto, an authentic Turkish and Mediterranean restaurant & catering co., captures the vibrancy and passion Ali and Haldun pour into every detail — from the electric, joy-filled space to the bright, fresh ingredients that define their menu.

The pomegranate, a symbol of abundance, sits at the heart of the brand, just as it does in so many of their dishes. Within it, the eye: a symbol of protection, watches over a place built to gather people, celebrate heritage, and share in something meaningful.

Congratulations to Ali and Haldun on their new location!

02/23/2026

12/23/2025

Kentucky Rambler’s story continues on the outer box, inviting you to 'Take the Path Less Worn'. A pastoral illustration wraps the package, guiding you along the journey to the barn where Rambler was born.

Designed as a natural extension of that journey, copper detailing nods to the stills, while age cues are brought forward to anchor the whiskey’s maturity. Blind-embossed typography adds tactile depth, encouraging interaction at every turn. Together, these elements invite you to experience the story of Kentucky Rambler.

12/15/2025

The Promissory Hotel identity is rooted in the building’s former life as a financial institution—where signatures carried weight and promises were etched into paper. The new logo draws from that legacy with a refined crest, heraldic lions, and a central seal that nods to permanence and trust.

Once a symbol of capital and commerce, the Promissory Hotel welcomes travelers to experience the warmth and story of a moment in history transformed with new purpose.

Honoring Roanoke’s past while signing on to what’s next.

12/05/2025

Crafted for the wanderer.
Kentucky Rambler’s packaging leans into the romance of open roads and hidden barns—rich greens, aged textures, and custom illustration wrapping the bottle to guide the story from panel to panel. Proud to bring this Kentucky whiskey series to life with a design that invites you to turn the bottle and keep exploring.

11/28/2025

For Sacred Lotus’ Mushroom Coffee, we let the mushrooms do the talking visually. The Dawn Patrol bag features a custom holographic pattern pulled from the concentric rings found in medicinal mushrooms, giving the package a subtle shimmer that shifts with every sunrise.

Clean lines, crisp type, and nature-driven texture come together to brew a look that’s equal parts wellness and wow.

11/13/2025

Gold standard, elevated. ✨
Watermark’s latest work with brings a refined edge to the classic crowler— rich tones, metallic finishes, and quiet sophistication in every detail.