Trajektory

The Most Holistic Way to Measure Sponsorships. Measure More. Worry Less. For teams, leagues, agencies, and brands.

05/29/2026

Continuing to add great people to the team, this week we welcome Jin Wang! Jin will be joining us as a data operations analyst. Born in China, and a Chicago area native, Jin is a big fan of the LA Dodgers and Chicago Bulls, loves to travel to Hawaii, and would one day like to see all of the national parks.

Welcome to the crew, Jin!

05/25/2026

📣 Last chance to Register! If you track or report on Earned Channels, you won't want to miss this webinar.

Register Link:
https://hubs.li/Q04gJWCL0

Join us on Wednesday, May 27 at 12:00–12:45 PM CT for a live session breaking down how leading teams are turning big moments into measurable Earned Social Media & Earned Broadcast value.

We’re joined by:
• Ned Luke (New Jersey Devils) – unpacking the viral Olympic moment that drove massive earned social and broadcast value following a game-winning goal
• Michelle Rosar (San Francisco 49ers) – sharing how hosting the Super Bowl created a surge of earned exposure

From this webinar, you will get real case studies on how earned media shows up, scales, and drives partner value during the big moments and in big ways. You'll see how others in the industry are strategizing and reporting on Earned channels and take away actionable insights for your Earned Media strategies.

05/22/2026

Welcome to Trajektory, Sophia Manners!

We are super excited to have Business Intelligence Analyst, Sophia, join our Chicago crew. Originally from Westchester, NY, Sophia loves Philadelphia sports, can’t live without chocolate covered pretzels, and has always wanted to travel to all 7 continents.

Excited to have you join us, Sophia!

05/21/2026

The 2025–2026 NHL DED Report is here.

Download the full report here: https://hubs.ly/Q04hmbpl0

This season, Trajektory tracked:
• $890.5M in total DED value across 21 NHL teams
• 2,782 hours of branded exposure
• U.S. + Canadian broadcast feeds to capture the full sponsorship picture

Inside the report, we break down:
• The top-performing teams and brands in DED value
• How Full Takeovers, End Takeovers, Zones, and Split Zones actually performed
• Exposure ratios by ad format
• Why Canadian viewership is adding millions in overlooked sponsorship value
• Zone-by-zone insights to help teams optimize pricing and inventory strategy

The data also highlights a growing shift toward high-impact creative ex*****ons, with Full Takeovers continuing to rise as brands prioritize visibility and storytelling within the DED environment.

If you’re still measuring DEDs off a single feed or without Canadian viewership, you’re underreporting sponsorship value.

05/19/2026

Today, Trajektory announced a new $8M funding round to continue advancing the industry’s most comprehensive sponsorship intelligence platform.

While many organizations still rely on multiple, disconnected tools and siloed reporting across broadcast, social, earned, and in-venue assets, Trajektory was built to provide a connected, cross-channel view of sponsorship performance under one consistent methodology.

Today, Trajektory:
• Tracks more than $180B in annual sponsorship value
• Works with nearly half of all major professional teams in North America
• Powers sponsorship intelligence for many of the industry’s leading brands and agencies

This new investment will accelerate:
→ AI and engineering innovation
→ Cross-channel sponsorship intelligence
→ Expanded platform capabilities
→ Greater data granularity and ex*****on at scale

Thank you to our customers, partners, employees, and investors for being part of what we’re building.

Read the full announcement:
https://hubs.li/Q04h6p0c0

05/15/2026

Join us in welcoming Christina Coy, who will be joining us as our new Director of Customer Success!

Christina finds herself back in Chicago, after starting her career in Los Angeles. With an extensive background in Customer Success at leading SaaS Tech companies, she is going to bring a vast amount of experience to provide our customers with the best care.

Outside of work, Christina loves to see live music, travel, read, and long walks with her dog.

So happy to have you on board!

05/13/2026

We’re heading to Los Angeles for the ANA Brand Masters Icons Conference!

Daniel Ross will be on site connecting with brand leaders, marketers, and innovators shaping the future of brand building, partnerships, and consumer engagement. From evolving measurement strategies to the ideas redefining modern marketing, we’re looking forward to the conversations driving what’s next.

If you’ll be there, connect with Daniel to talk sponsorship measurement and how brands are turning sponsorship impressions into measurable impact.

05/12/2026

Join us on Wednesday, May 27 at 12:00–12:45 PM CT for a live session breaking down how leading teams are turning big moments into measurable Earned Social Media & Earned Broadcast value.

We’re joined by:
• Ned Luke (New Jersey Devils) – unpacking the viral Olympic moment that drove massive earned social and broadcast value following a game-winning goal
• Michelle Rosar (San Francisco 49ers) – sharing how hosting the Super Bowl created a surge of earned exposure

From this webinar, you will get real case studies on how earned media shows up, scales, and drives partner value during the big moments and in big ways. You'll see how others in the industry are strategizing and reporting on Earned social media & Earned Broadcast channels and take away actionable insights for your Earned Media strategies.

Click the link in the comments to register. ⬇️

05/08/2026

Join us in welcoming our newest member to the crew, Chinnies Chibuko!

Chinnies is joining Trajektory as a Senior Data Engineer. Chinnies "specializes in designing AI-driven, cloud-native solutions that accelerate reporting, streamline data pipelines, and enable smarter decision-making". The perfect fit for what we are accomplishing at Trajektory. While Hawaii is his favorite place to travel to, the dream destination to travel to is Paris!

We are so grateful to have you join the team.

05/07/2026

Bigger stages = bigger value 🏒📊

The top 5 partnerships in round 1 of the NHL Stanley Cup Playoffs. delivered standout social media value and engagement, turning high-stakes moments into measurable impact. From clutch performances to viral highlights, these partnerships maximized visibility and fan interaction when attention was at its peak.

The winning location: 4 of the top 5 partnerships are either jersey patches or helmet decals, signaling the strong success tied to uniform sponsors.

As the postseason intensifies, the connection between on-ice success and digital performance continues to define the partnerships leading the way.

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Website

https://www.trajektory.com/

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