10/29/2026
83 percent of Christian Brothers Services members supported the rebrand, and that number matters more to us than any traffic stat.
CBS had grown into a trusted organization with a fragmented story: multiple divisions, legacy names that confused people, and internal teams explaining the business in different ways. We surveyed members, interviewed leadership, and reorganized everything into four clear solution categories before building the new brand, the website, and the internal rollout.
Website clicks rose 9.3 percent, impressions 10 percent, and organic traffic 7 percent, but the bigger result was internal. When your own people can explain the business in one breath, customers can too.