Greenfly was conceived by two-time Major League Baseball All-Star Shawn Green, who needed to streamline the ongoing requests he received for photos and videos from his storied career. He envisioned a mobile technology that would enable organizations to exchange media quickly and easily and do things like ask for expert opinions and receive multimedia answers instead of text. Green had a feeling th
is idea was a home run and asked internet executive Daniel Kirschner to weigh in. Daniel’s expertise as a senior digital media industry executive with Activision-Blizzard and an Internet policy official with the FCC provided the insight and experience needed to prototype the first version. In 2014, Shawn and Daniel co-founded Greenfly, and the platform took flight creating a new way for organizations to easily share media and build their brand through the stories of their advocates. Greenfly enables organizations to fuel brand love through authenticity. Emotional connection is the key to building a brand that people love. You can’t buy it – brand love is earned through genuine interactions, personal connections and real word-of-mouth. Greenfly’s award-winning brand advocacy platform enables organizations to harness the brand-building power of their advocates to increase brand awareness, customer engagement and loyalty on social media. Sports, media, entertainment, social causes, and agent-driven organizations depend on Greenfly’s brand advocacy platform to easily share media with their advocates. When advocates share great photos and videos on their social profiles, it creates personal engagement with the brand’s customers. Organizations can extend their organic social media reach by 1,000% or more, and brand advocacy can be more effective and much less expensive than social advertising.
