designRoom Creative

designRoom Creative Building healthy brands for organizations who help people. Let's Talk! We love to help organizations that help people.

design Room is a nationally known, award-winning branding and creative communications firm. We build healthy brands for a variety of behavioral health, addiction treatment, and other clients.

I just participated in a 24 hour EO Cleveland Surrender event. An experience designed to step away from the day-to-day a...
08/13/2026

I just participated in a 24 hour EO Cleveland Surrender event. An experience designed to step away from the day-to-day and create space to think more clearly, reset, and reconnect. Mystery location (bus transportation provided), all technology surrendered at departure, intentional structure with space to reflect and small group conversations.

When I signed up I did not know what to expect, but at the end of 30 hours exactly when we received our technology back I did not want to engage or jump back in. Loved not being connected for that time and appreciated the clarity that I made space for.

Icing on the cake was staying in this super cool tree house. We did a tree house tour and I am just say'n, mine was one of the best, if not the best.

Thank you Elisabeth Sapell and Samantha Thomas for a spectacular experience.

WELCOME to the new El Castillo (The Castle) Treehouse at The Mohicans Treehouse Resort and Wedding Venue! Rich in textures and design, this tree house includes leather furnishings, rustic touches and reclaimed wood that melds the old with the new and transforms the space into a luxurious hideaway. S...

I know the World Cup is over, but did anyone notice the way this logo was covered? Am I the only one who would recognize...
08/04/2026

I know the World Cup is over, but did anyone notice the way this logo was covered? Am I the only one who would recognize this shape instantly?

It's another moment that makes it super clear to me the power of brand recognition and work that is involved to build a brand that people know even under a sheet.

Thanks Anna Richard for sharing this in last month's dRSee.

During the 2026 World Cup, the name of Levi's Stadium was covered, but the batwing logo remained visible and was instantly recognised by fans.

I know a lot of people hear "the real cost" and want to see a dollar amount associated, but the true cost of confused me...
06/23/2026

I know a lot of people hear "the real cost" and want to see a dollar amount associated, but the true cost of confused messaging that we've seen time and time again is CONNECTION. With staff, with clients, with leadership, executives, donors, partners, and more.

When your brand message isn't aligned, you will lose attention and engagement. Don't make your audience think too hard! Be clear, compelling, and consistent. Brands are built one word at a time.

How would you describe your behavioral health organization? Do you think every member of your team would say the same thing? Brand messaging is easy to overlook, but it’s often the part of a brand people interact with most – even a brand in behavioral healthcare. Any language used in a public-fa...

There are 180 reasons why I’m going to miss Bobbi Douglas 😏 I’ll only list a few. Your energy, your passion, your ideas,...
05/28/2026

There are 180 reasons why I’m going to miss Bobbi Douglas 😏 I’ll only list a few. Your energy, your passion, your ideas, your instincts, and the way you get things done - all of these traits have been key to building OneEighty, Inc. The time and care you’ve dedicated to getting your brand right, showing up clearly, and growing with intention over the years underscore your tremendous commitment to your community.

While working closely together for some time, I’ve seen Bobbi put this African saying into action: “If you want to go fast, go alone. If you want to go far, go together.” I love the way you bring so many moving parts together, and I’m so grateful designRoom was one of those parts.

After 44 years of service to the community, retiring OneEighty Director Bobbi Douglas finds herself humbled and very emotional as she reflects not only on her career, but also the community’s response following her retirement announcement. “So many people took the time to reach out to me with wo...

The theme of the National Association of Addiction Treatment Providers - NAATP National Conference this year was Future ...
05/22/2026

The theme of the National Association of Addiction Treatment Providers - NAATP National Conference this year was Future Proofing Treatment: technology in a people-centered workforce. The venue was incredible, the food was outstanding and the learning was relevant and on point for what's happening in our world. The theme carried through the entire conference.

Congratulations to Philip Rutherford for winning the Dr. Peter Hayden award for Diversity, Inclusivity and Racial Equity. His commitment to doing good work is self-evident.

Always love connecting with a force in the industry Nikki Soda.

Congrats to Marvin Ventrell, Katie Strand and the team for another great conference – see you all next year!

This is the first year in over a decade that I’ll be attending NATCON without a booth space and all that goes with it, a...
04/24/2026

This is the first year in over a decade that I’ll be attending NATCON without a booth space and all that goes with it, and I have to say, it feels a lot lighter 🙂

I’m looking forward to being able to fully engage in the sessions, learn, and hear from some of the voices I always find impactful: Philip Rutherford, John Driscoll, Dave Gomel, Charles Ingoglia, Linda Rosenberg,
Tristan Keelan, and David C. Guth, Jr.

I’m also excited to connect and spend time with colleagues and friends I admire, including Gina de Peralta Thorne, MS, Nancy Gandelot Spearman, and Aileen Brady Brady.

Grateful for the opportunity to step back, take it all in, and be present for the conversations that matter. Let me know if you would like to connect.

NatCon is where the future of behavioral health care takes shape — a can’t-miss event where bold ideas spark breakthrough solutions.

10 years went by fast. Shaun has been a huge part of designRoom as our Director of Digital Experience.Pretty much every ...
04/11/2026

10 years went by fast. Shaun has been a huge part of designRoom as our Director of Digital Experience.

Pretty much every newsletter, website, or wireframe we’ve created has his fingerprints on it. He has a way of making the digital side of things feel approachable for clients—clear, thoughtful, and easy to follow.

That’s only part of it. Shaun notices things most of us miss and often sees the answer before the rest of us get there. His understanding of analytics and technology helps keep us moving in the right direction. Honestly, I wouldn’t want to work on a website without him.

Outside of work, he’s also a prolific Polaroid artist and was recently featured in the ImageNation New York gallery show. Him, his Polaroids, and his fiancée Stephanie are pictured below.

Thanks Shaun! Happy 10-year anniversary!

https://oneartspace.com/imagenation-new-york-2025-28-29-30-march-2025/

New York City visit started with a delicious dinner at Don Angie alongside Joseph Cipri and Albert Rinehart, there’s not...
04/01/2026

New York City visit started with a delicious dinner at Don Angie alongside Joseph Cipri and Albert Rinehart, there’s nothing like sitting with two New Yorkers swapping stories; you learn a lot about the city.

It’s hard to fully capture the impact of the Cohen Veterans Network Annual Meeting. Two days filled with powerful learning, mindful moments, and deep connection with those who serve, support, and care for military families and veterans.

The 10-year Anniversary Celebration Dinner at Gotham Hall was unforgettable, with J.R. Martinez bringing incredible energy and purpose to the evening.

The workshops led by the Cohen Veterans Network team were thoughtful and impactful. Two highlights stood out:
• Leading When It Matters Most: Trust, Culture and Clinical Leadership Workshop. I completed a new leadership profile through Bolman and Deal, Four Frames Model - structural, human resource, political, and symbolic. My top two frames are Human Resource, closely followed by Symbolic.

• Caring for Women Veterans Workshop: An eye-opening session that highlighted the many factors that must be considered to truly support women who have served.

CVN closed with a powerful keynote from Shaun D**e, whose message resonated: behavior is the first language - we’re always speaking it, and it’s not about intent, but what people experience.

Thank you Anthony Hassan, Alice Kim, Paul Wood, Elise Harte, Nicole Meek and Rebecca Moynihan for including us.

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