Bonfire Red

Bonfire Red Bonfire Red: Columbus branding agency specializing in brand strategy, digital design, and web development for mid-market companies across industries.

Bonfire Red is a full-service creative studio that offers a range of services, including identity, print, digital design and development, social, video, photography, and motion graphics. Our team works with brands of all sizes and industries to create meaningful connections with their audiences by clarifying their brand essence and delivering exceptional brand experiences.

05/28/2026

There’s something satisfying about seeing your first print piece out in the world — especially when the people behind the paper notice the details, too.

Big thanks to Neenah Paper and Packaging for featuring our self-promo brochure on The Idea Shop blog after our favorite rep, Hope Sowders, fell in love with a recent project we printed entirely on Neenah stock. Safe to say we were pretty excited when this one made the cut.

From the CLASSIC® Techweave texture to the ASTROBRIGHTS® Orbit Orange flash and stitched binding, this piece was designed to reward the second look — and the second touch.

Appreciate the shoutout from a brand that understands print still has a way of making people stop, think, and feel. 🤌✨

Check it out at: https://www.theideashop.com/projects/bonfire-red-self-promotion/

05/20/2026

This one had real wattage. ⚡

We got to help build Charge — American Electric Power - AEP's technology incubator with a vision of Powering What's Next in the energy sector.

Charge had something most new brands don't: a clear sense of who they were from day one. They came to us with an internally developed logo and a purpose that was genuinely exciting. What they needed was the foundation to make it all feel as legitimate on the outside as it did on the inside.

So we got to work — brand architecture, voice and tone, a core narrative rooted in ‘Thoughtful and Deliberate Innovation’, a new logo system, a signature ‘pathway’ graphic, brand applications, and a startup playbook their team could run with independently.

The goal was a brand that could show up, launch products, and grow without us.

We made something we're proud of. We'll let the work spark more conversation.

Congrats to our Senior Designer, Alex Woltz, for earning this quarter’s 100% peer-nominated Fuel Award⛽Almost 8 years as...
04/29/2026

Congrats to our Senior Designer, Alex Woltz, for earning this quarter’s 100% peer-nominated Fuel Award⛽

Almost 8 years as part of our studio and he’s consistent, curious, and still getting better. Some people just make the hard work look easy.

Swipe to meet him. We’re big fans 👏

04/15/2026

How firm thy friendship, The Ohio State University. 🤝

In 2015, 4-year-old us got invited to pitch for Ohio State’s graduate school website. What started as one project turned into something bigger: a real, lasting partnership. One built on showing up, doing the work, and proving — again and again — that we were the right team for the job.

As OSU has grown, so has its digital ecosystem — moving from standalone sites to more connected, accessible, and purpose-built experiences. Along the way, we’ve helped bring dozens of those experiences to life across various departments.

→ 15+ campus partnerships
→ 40+ digital experiences
→ 1000s of hours across strategy, UX, content, illustration, animation, and development

But the number we’re proudest of? 11.

Because in this industry, an 11-year relationship like that doesn’t happen by accident. Thank you, Ohio State — working with you has made us better. You’ve challenged us, trusted us, and given us the room to do work we’re genuinely proud of.

Here’s to the next decade. OH — IO. 🌰

04/08/2026

Imagine your journey to relief feeling more like a walk through the park rather than a trip to the pharmacy. That’s the idea behind hōn.

When Ohio’s medical 🌿 market first opened, it moved fast — new rules, new products, and patients trying to navigate a completely unfamiliar path to relief. Around that time, a family-owned medicinal plant company came to us with a simple belief: plant medicine can help people — but only if patients feel informed, comfortable, and supported along the way.

They were already operating that way. The brand just hadn’t caught up yet.

So we built one. We developed the name, narrative, and identity system around helping patients hone in on the right product for them. And calm ocean blues, botanical greens, and nature-inspired imagery brought a sense of comfort, ease, and transparency to a complicated category.

Our work included:
→ Naming + brand strategy
→ Verbal identity
→ Visual identity system
→ Color palette + brand expression
→ A scalable foundation for packaging, digital, and education

Today, hōn stands as a thoughtful and trusted presence in herbal remedy products.

03/31/2026

2025 gave us the chance to build some great things with some great brands. Along the way we celebrated life events, cheered each other on, and picked up a few awards too.

A pretty damn good year.

Grateful to the partners who trusted us with the work. Looking forward to what we build next.

Special thanks to our client partners:
West Elk Aviation Columbus Crew Gridiron Air Kichler Lighting The Ohio State University ScottsMiracle-Gro 5x5 Trading

03/25/2026

A brand built to give property owners one thing they rarely get after a storm: peace of mind.

HailSolve does something most people don't think about until it's too late. They help commercial property owners find hail damage before it quietly becomes a much bigger and costly problem. Founded in Tennessee after a serious tornado, they set out to be the calm, professional alternative to “storm chasers” — contractors who show up after major weather events and prioritize speed over the kind of long-term relationship commercial property owners actually need.

Their business was growing quickly, but client-facing materials were still living in Word and Excel. Nothing wrong with that. Just not a brand system built for a company operating at this scale.

So we built one.

→ Logo refinement
→ Visual identity system
→ Expanded color architecture
→ Verbal identity and brand narrative
→ A scalable brand system

Today, HailSolve monitors over 4,000 assets, has helped restore more than $200MM in damage, and supports a network of 900+ investors. The brand now looks like the company it already was.

Our Annual Meeting was so good we’re considering a full rebrand. “Meeting” doesn’t really cover it. Yes, we shared highl...
03/18/2026

Our Annual Meeting was so good we’re considering a full rebrand. “Meeting” doesn’t really cover it. Yes, we shared highlights from 2025. Yes, there were insights. Yes, there were slides.

But the real event was our First Annual Fake Product Pitch Challenge. It inspired, confused, and thoroughly entertained our entire crew. The winning idea? A self-filling, self-warming mug powered by biometric inputs and engineered specifically for over-thinkers who want friends.

Look out for the very officially trademarked OTTO-matic™ coming to a store near you 👀🦦☕

Beyond proving we might accidentally be excellent at absurd product design, the day reminded us how lucky we are to work alongside talented, curious, collaborative humans who love to build, laugh, and riff together.

Huge THANK YOU to the brilliant folks at Priority Designs for letting us take up some space for a day. They’re a powerhouse in product development across sporting goods, home, consumer, medical, and industrial — and being around that kind of thinking definitely got our gears turning ⚙️

Cross-industry inspiration is kind of our thing. Pretty great way to kick off everything ahead in 2026.

Now we’re curious: What’s been inspiring YOU lately?

When your is built on truth, the Expression should feel fierce, cohesive, and uniquely yours.It’s the final “flame” of...
03/06/2026

When your is built on truth, the Expression should feel fierce, cohesive, and uniquely yours.

It’s the final “flame” of the process where we take that Strategy and burn your mark into the world. If the Foundation is right and the Strategy is sharp, the Expression is a manifestation of the journey.

Manifesto
Visual Identity
Verbal Identity
Brand Narratives
Style Guide

Address

153 E Main Street, Ste 310
Columbus, OH
43215

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+16142283743

Website

https://www.youtube.com/@bonfirered7007, https://www.linkedin.com/company/bonfire-red, https

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