06/09/2026
The conversation around AI usually focuses on tools.
But behind every tool is a business trying to figure out how to actually evolve without losing what made it work in the first place.
That’s the part people don’t talk about enough.
Over the last few months, Lindsey has been rebuilding parts of The it Crowd from the inside out — rethinking workflows, systems, communication, automation, and how the agency operates day to day.
Not because the current way “failed.”
But because the industry is changing fast, and standing still quietly becomes its own risk.
And honestly? Change like this is uncomfortable.
There’s no perfect blueprint for integrating AI into a creative business while still protecting the human side of what clients actually value: strategy, trust, communication, and relationships.
That’s the balance we’re working through right now.
The goal isn’t to replace people with AI.
It’s to remove friction, reduce repetitive work, create better systems, and give our team more space to think strategically and creatively.
For clients, this means faster ex*****on, smarter operations, more consistency, and a partner actively building for where marketing is going — not where it’s been.
