Firestarter SEO

09/04/2026

Condor Concrete had a Google Ads account with no structure, no conversion baseline, and no useful data.

Four months after a full rebuild:

25 conversions from 838 clicks
$282.31 cost per conversion
3.60% click-through rate
59.7% engagement from paid visitors — the site average is 43.9%

That last number matters most. Paid traffic was actually reading service pages, not bouncing.

Targeting service intent beats buying impressions. Every time.

Full case study: https://go.firestarterseo.com/nPrK9y

08/04/2026

Full Case Study: https://go.firestarterseo.com/5IM0N8

Net Zero Insulation didn't come to us with a problem. They came to us with momentum.

Three years of foundational SEO had already earned them page one for their core keywords. The question was how to scale from there, in a market with some of the highest CPCs in home services.

The answer was integration: build the Google Ads strategy around the organic data, not beside it.

13 months later:

430 inbound calls — 97.9% of them from organic search
330 first-time callers — net-new customer acquisition
95.3% call answer rate
203% growth in page views (23,616 to 60,212)
109% growth in total sessions
532 net-new keyword entries · 131 top-10 rankings · 45 in the top 3
#1 for "replace attic insulation," "energy audit services," and "attic insulation contractors near me"
574 new backlinks including BBB (DR 93) and Squarespace (DR 95)

The client's words: "We're booked out for months!"

They now run consistently 8 weeks out.

That's what happens when SEO and paid search stop competing for budget and start compounding on each other.

07/13/2026

Full Case Study: https://go.firestarterseo.com/qMsd4i

Here's a challenge most SEOs don't talk about: luxury brands can't just stuff keywords onto their pages.

Studio Thomas is a premium interior design firm, minimum project budget $250,000. Their clients expect a sleek, editorial website. Bulky content blocks would kill the brand.

So we built an aesthetic-first Local SEO strategy. Magazine-style layouts. Localized keywords woven naturally into project descriptions. No compromising the luxury feel.

14 months later, two markets dominated:

#1 for "boutique interior design firm"
#2 for "montecito interior designers"
#2 for "interior decorators santa barbara"
#3 for "montecito interior design"
#3 for "santa barbara interior designers"
9,103 organic sessions — up 77% year-over-year
38.5% of all traffic now from organic search
+379% organic keyword traffic increase
801 new backlinks — The Spruce (DR 90), Better Homes & Gardens (DR 88), Martha Stewart (DR 88), Apartment Therapy (DR 87)

Premium brands need premium SEO strategy. Not just more content — the right content, in the right places.

06/25/2026

Full Case Study: https://go.firestarterseo.com/q5dZI6

In the moving industry, customers book the first reputable company they find. If you're not ranking, you don't exist.

Checkmate Moving & Storage learned that the hard way, practically invisible online despite having the capacity and reputation to grow.

26 months of Local SEO dominance flipped the script:

370 organic calls — 99.7% from organic search alone
297 of those were first-time callers — net-new customers
$950,400–$1,009,800 in estimated pipeline revenue (avg job: $3,200–$3,400)
47 keywords ranking in the top 10, including 15 in the top 3
#1 for "moving company rates" (900 searches/mo)
#1 for "heavy equipment movers near me" (350 searches/mo)
155.9% organic traffic increase
384 new backlinks — Constant Contact DR92, YellowPages DR89

And they did it during one of the hardest economic periods for home services.

Consistent leads win in a down market. SEO built correctly delivers consistent leads.

06/08/2026

Full case study at: https://go.firestarterseo.com/PysDUB

Here's something most people don't think about: marketing agencies are some of the hardest clients to rank in local search.

You're competing against other SEO professionals who optimize their own sites for a living.

That's exactly the challenge Hyve Marketing faced in Denver. A website that had been live for years — zero organic rankings, zero local visibility.

6 months of foundational Local SEO:

498 new backlinks — DesignRush DR91, IntelligentHQ DR80, SeoExpress DR73
+204% more organic page views (1,355 total)
+120% more user engagement time (4+ hours per engaged user)
+103% more organic events (2,717)
#27 for "social media agency near me" (800 searches/mo) — and climbing

Breaking into B2B search takes time and the right foundation. This is what 6 months of doing it correctly looks like.

05/28/2026

Sage Physical Therapy specialized in pelvic floor therapy, one of the most underserved, high-intent search niches in physical therapy.

They just weren't ranking for any of it.

One year later:

22 keywords in the top 3 — including #1 and #2 for their core services
148 organic calls — 99.3% from SEO
126 net-new patients (first-time callers)
7,859 organic sessions — 72.4% of ALL traffic
Call volume doubled: 8/mo to 16/mo

The result? They outgrew their location and had to move to a bigger space.

View full case study at:

Discover real success stories as we delve into our impactful SEO case studies. Witness firsthand the transformative results we deliver for businesses.

05/27/2026

View the full case study: https://go.firestarterseo.com/KtXcvW

We can't name this client. White-label agreement. Every number below is real and verified.

A Denver-area HVAC company came to us with zero organic rankings, zero organic traffic, and zero local search presence, trying to compete in one of the most competitive home services markets in Colorado.

In 5.5 months, here's what Local SEO built from scratch:

3 keywords ranking in the top 10 (from zero):
— #6 for "hvac lakewood co" (150 searches/mo)
— #9 for "commercial hvac denver" (150 searches/mo)
— #10 for "air conditioning lakewood co" (30 searches/mo)
— #24 for "hvac denver" (1,000 searches/mo) and climbing

583 organic sessions — 16.5% of all site traffic
14 organic conversion events — 2.4% conversion rate
Organic converts at 4X the rate of paid search (2.4% vs 0.6%)
99 new backlinks including Chamber of Commerce (DR 84)

Organic search visitors are converting at 4 times the rate of paid search visitors, at zero cost per click.

5 months is just the foundation. The rankings are still climbing.

05/24/2026

Full case study at https://go.firestarterseo.com/sgXCYr

When A&M Windows came to us in June 2025, they had zero organic rankings, zero inbound leads, and zero digital footprint.

10 months later, here's what Local SEO built from scratch:

263 inbound organic calls — 99.2% from SEO alone
209 first-time callers — net-new customer acquisition
94.7% call answer rate — virtually no lead wasted
+3,361 new backlinks — including BBB (DR 93), YellowPages (DR 89), Expertise.com (DR 88)
7 keywords in the top 10 — including #1 for their brand and #3 for "window installation alamosa co"
50% of all trackable digital revenue driven by organic search

Starting from zero is hard. But with the right foundation, high-authority link building and hyper-local content architecture, it compounds fast.

The client's words: "less stress and been able to grow and scale."

That's the goal.

05/13/2026

A PE-backed dental group (DSO) came to us after their previous agency had run their Google Ads into the ground with black-box automation and inflated vanity metrics.

In 3 months, here's what a complete account rebuild delivered:

Cost per booking: $504.63 down to $330.00 (34.6% reduction)
Conversion rate: 1.38% up to 2.66% (93% improvement)
Total Q1 bookings: 3,882 up to 6,298 (62.2% increase)
Locations supported: 106 up to 192 practices (+81%)
Estimated Q1 patient revenue: $1.89M

The previous agency was optimizing for vanity metrics. We rebuilt the account around verified appointment bookings, manual bid management, and clean conversion tracking across every location.

This is what precision Google Ads management looks like at scale.
Full case study at firestarterseo.com — white-label Google Ads for DSOs and large healthcare networks

05/12/2026

A PE-backed dental group was burning money on automated Google Ads and reporting vanity metrics that looked great but filled zero chairs.

3 months. Complete rebuild. Here's what happened:

Cost per booking down 34.6% ($504 to $330)
Conversion rate up 93% (1.38% to 2.66%)
Total bookings up 62.2% (3,882 to 6,298)
$1.89M in patient revenue — one quarter
192 locations supported, up from 106

Real metrics. Real patients. Real chairs filled.

This is what white-label Google Ads looks like when done right.