10/29/2026
Prospective students are digitally exploring your campus long before they ever schedule an in-person visit. Here are 5 questions prospective students ask and the content that answers them to help convert them into a visit:
1. What does campus look like? Showcase residence halls, classrooms, and gathering spaces through 360° tours.
2. Where would I spend my free time? Highlight dining, study spots, and student hangouts on your interactive map.
3. How would I get around? Provide building-to-building directions, walking distances, and accessible routes.
4. Where would I fit in? Use your events calendar to showcase clubs, athletics, and campus traditions.
5. Can I explore on my own terms? Connect maps, tours, and events so students can discover campus based on their interests.
A quick test: Ask someone unfamiliar with your campus to find a classroom, a study spot, and an upcoming event on your website.
Where they get stuck is where you can improve your digital campus experience.