06/17/2026
Most families don't start thinking about senior living until they're already in crisis. By then, the choices have narrowed significantly.
bQuest's Kelly Baird and senior living expert Jacqui Clark, CSA, CPRS recorded a webinar to help advisors and families get ahead of that moment before the pressure sets in.
The Right Place, the Right Time: Navigating Senior Living Decisions walks through what you actually need to know, before you need it.
What's covered:
→ The full spectrum of senior living options and how to evaluate fit for your client or family member
→ Why the gap between proactive planning and crisis response is bigger than most families realize
→ The real cost of care: assisted living runs $5,500–$10,000+/month, and 24/7 home care runs considerably higher. Since COVID, costs in some markets have nearly tripled.
→ Why financial advisors are being pulled into care conversations earlier than ever, and how to be ready
As Jacqui puts it: "You lose choices when you don't plan." Memory care waitlists can stretch for months. Families in crisis often can't quit their jobs to provide care at home. The decisions don't disappear. They just get made under worse conditions.
Not sure if it's the right resource for your clients? Watch the trailer first. It works well as a conversation opener too.
Ready to watch and share the entire webinar? Check it out here:
🎬 https://bquest.ewebinar.com/webinar/the-right-place-the-right-time-navigating-senior-living-decisions-24499