06/02/2026
🎙️ The MSP role is being redefined right now by customers, who increasingly expect their managed service provider to function less like a help desk and more like an intelligence partner.
Our very own Eltjo Hofstee (Global Sales Director) joined Michel Tol on "Partnerships Unraveled" to share where the MSP market is heading and what it means for the partners building their business around email security.
The conversation centers on a concept gaining real momentum in the channel: the shift from managed service provider to managed intelligence provider. For MSPs with visibility into their customers' email infrastructure, that shift means moving toward proactive advisory, using the data they already have to get ahead of issues before end users notice them.
A few points that stood out:
✅The managed intelligence model (championed by Pax8) reorients MSPs around customer outcomes and infrastructure intelligence, which is a stronger foundation for long-term retention than SLA reporting alone.
✅DMARC data gives MSPs real visibility into their customers' email infrastructure, often including tools and sending sources the customer didn't know they had.
✅ Integrating DMARC data into platforms like Microsoft Sentinel and Splunk turns it into an active early-warning layer, not just a compliance report.
✅ EasyDMARC's partner program is built around helping MSPs grow across services, not deploy a single tool.
🔗 Watch the full episode here: https://www.youtube.com/watch?v=kfghRL8wdY4&utm_campaign=Partnerships-Unraveled&utm_medium=social&utm_source=facebook