10/28/2026
🎯 MSPs have the technical expertise to solve complex security challenges. The harder part is communicating that value to business leaders.
Join us on November 12, 2026 at 2:00 PM ET for “Stop Selling Tools. Start Selling Business Outcomes,” a session on how MSPs can move beyond technical conversations and position security as a strategic business investment, connected to what clients care about most: continuity, resilience, growth, and reduced risk.
What you’ll learn:
✅ Why MSP technical language doesn’t always resonate with executives
✅ How to translate security findings into business impact
✅ How to sell business resilience instead of technology
✅ How to have the security conversation without fear-based selling
✅ How to build a value-based security stack
✅ How to use a Strategic Business Review (SBR) to add value, uncover hidden sales, and get better referrals
Speakers:
Mike Anderson, Global MSP Channel Director at EasyDMARC
Abigail Walsh, CRO at Encore Strategic
🔗 Register here: https://easydmarc.com/blog/webinar/stop-selling-tools-start-selling-business-outcomes/