06/05/2026
🎯Most MSPs have a powerful prospecting tool sitting unused: free email security assessments.
A quick assessment of a prospect's authentication posture is the rare cold outreach that earns a reply. It hands them something useful before you ask for anything.
🎙 On June 10, Colin Knox (CEO of GradientMSP) and Mike Anderson (Global Channels Director at EasyDMARC) walk through the full playbook: how to run assessment-based outreach, what the sequence looks like from first touch to booked call, and how to turn the results into a real reason for the prospect to take the next step.
📅 June 10, 2026
🕐 11 AM MDT | 1 PM EDT
🔗 Register here: https://www.meetgradient.com/the-cold-prospect-playbook?utm_campaign=GradientMSPWebinar&utm_medium=social&utm_source=facebook