01/20/2026
Most people think a website rebrand is just about changing the colors and fonts. For the Lushnics project, the biggest change happened behind the scenes.
The client was stuck in a system that offered too much flexibility and not enough structure. The backend was messy, and making simple updates was a headache. We didn’t just redesign the site; we migrated the entire business operation from Wix to Squarespace.
The goal was operational sustainability. We built a “walled garden” system that allows the owner to manage her own bookings and content without fear of breaking the design.
We kept the framework simple enough for them to handle solo.