Postern

10/27/2026

Highways are boring! Road trips are an invitation for adventure.
Maryland’s Scenic Byways that wind through Frederick County’s historic towns and picturesque landscapes, giving travelers plenty of reasons to slow down and explore.

Postern partnered with Visit Frederick to bring this to life in a new brochure featuring custom maps, photography, and storytelling. Each byway has its own theme, giving travelers a different way to experience the county.
The brochure was one part of a larger campaign that included a microsite and ad campaign with 30 second commercial.

Pick up a copy of the brochure at the Frederick Visitor Center. Take the scenic route, and see where the road leads!

Cover Photography taken by Michael (Mike D) DeMattia
Granicus Destinations Generation Media LLC

10/21/2026

Chamber proud! As a strategic marketing agency rooted right in downtown Frederick, we take pride in working with businesses and organizations that make our community so great. The Frederick County Chamber of Commerce helps local businesses grow by removing barriers and advocating for a stronger business community.

Happy !

09/10/2026

A little time outside the office, together.

From designing the Alive @ 5 posters and event tickets to enjoying the music together, Alive @ 5 was a full-circle kind of night for our team. We’re grateful to get to work on projects that become part of the community we call home and even more grateful when we get to step away from the work and experience them together.

09/08/2026

Our partnership with Heart of the Civil War Heritage Area has come full circle, starting with a refreshed brand experience and growing into a complete marketing partnership supporting print, digital, and visitor engagement.

After launching a new website, we expanded our work to redesign HCWHA’s brochure, enhance their marketing materials, and lead their digital advertising efforts. By creating a connected experience across every touchpoint, we’ve helped HCWHA tell their story and reach more visitors.

Their updated brochure has been in such high demand, they are hard to keep in stock showing the power of a strong, cohesive brand experience that connects with audiences.

As HCWHA continues to inspire visitors to explore Carroll, Frederick, and Washington County’s rich history, we’re proud to support the work that drives tourism, strengthens community engagement, and contributes to our local economy.

09/04/2026

At Postern, we’ve had a front-row seat to Rick Weldon’s deep commitment to Frederick County and its people. He has been one of the strongest supporters for our community, always lifting up the people, businesses and ideas that make Frederick such a special place to live, work and grow.

As a small business rooted in this community, we’ve felt the impact of that advocacy ourselves. Rick has helped create a community where local businesses can connect, grow and thrive, and we’re grateful to have been among the many he has championed along the way.

Rick’s impact reaches across Frederick County and so far beyond. He has always led with the understanding that, despite our differences, there is so much more that connects us. He has touched countless lives through his leadership and his deep belief in what people can accomplish when they come together.

As one chapter closes and a new one begins, we’re grateful for everything Rick has given to our community. And knowing him, we’re certain the next chapter will be just as intentional and impactful as the last.

Congratulations on your retirement, Rick. Frederick County is better because of you.

09/02/2026

We know we’ve tapped into something good when we make our clients laugh. Kevin’s idea to model digital ads for Woodsboro Bank after the popular Instagram account Dude With Sign was a huge hit with their team.

We managed the photoshoot and developed the creative, pairing each photo with a unique caption and CTA to bring the campaign to life. Which one is your favorite?

Want to reach the right audience for your brand? We’d love to help.

08/25/2026

Postern is hiring a full-time Project Manager to join the team. If you are a project management professional with marketing agency experience, apply today at the link in our bio!

Careers HIRING FOR Project Manager Are you a master organizer who thrives on turning complex marketing approaches into seamless, stress-free reality? Do you ...

08/19/2026

Have you seen the 2026 Visit Frederick visitor guide? 👀

One of the unique challenges of creating an annual visitor guide is highlighting destinations in fresh ways. Devyn and Laura pitched an editorial and design strategy for a refresh of the publication—from redesigning page layouts and adding callouts for accessible outings to writing all new features and bringing in local voices. We’re thrilled with how it turned out!

Want to attract visitors to your destination? We’d love to help.

Tap the link to view the digital guide! - https://bit.ly/4yv1CpV

08/07/2026

This week, Eve and Sierra attended the S.H.E. Week Conference presented by the Frederick County Chamber of Commerce, a day centered around the theme "Unleash".

S.H.E. represents Strength, Heart, and Equality, and the conference brought those values to life through meaningful conversations, personal stories, and actionable tools for leadership and growth.

The day featured inspiring insights from speakers like Joyce King, who shared her journey serving others, protecting vulnerable populations, and the importance of saying "yes" when opportunities arise to create meaningful change.

We're proud to support the continued growth of our team because when people grow, so do the relationships, ideas, and impact we bring to our clients and the communities we serve.

07/30/2026

When the Waltz family chose to celebrate 70 years of business by investing $70K into Frederick community non-profits, they wanted to ensure the messaging was rooted in their genuine gratitude. Postern had the honor of amplifying their thank-you with a PR strategy that focused on humility and impact over exposure.