Curved Theory

Curved Theory Graphic Design | Logos & Branding | Illustrations | Web Design | Architectural Drafting Welcome to Curved Theory! We're so glad you stopped by.
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Since you're here, let us tell you a little about ourselves. Curved Theory is a design agency based out of Frederick, Maryland, that focuses on logos and branding, graphic design, illustrations, and web and digital design. It was founded by Ashley DeCapua, a true guru in many areas from graphic design to interior design. She even wrote, illustrated, and published her own children's book! Curved Th

eory has over 15 years of experience in the design industry and is always trying to push the envelope with our designs to help your project be a success. So, whatever the project, we are here for it! We love working with local businesses, as well as collaborating with local designers. Let's support each other! Let us help you STAND OUT so you can OUTSTAND from the rest. Outstand: (v) to be prominent;
(v) to be outstanding or excel

Cue the confetti! 🎈 We just wrapped up this logo for Jubilee Party Co.  and we’re obsessed.  Bold, playful, and made to ...
03/17/2026

Cue the confetti! 🎈 We just wrapped up this logo for Jubilee Party Co. and we’re obsessed. Bold, playful, and made to stand out—because every great party deserves a brand that feels just as fun!

If you're looking for event planning, party décor, or beautifully styled picnics, be sure to reach out. They’re ready to make it unforgettable. 🎉

Watching Jeff Corwin at the Weinberg last night felt like stepping back into childhood. Growing up he made the wild feel...
02/06/2026

Watching Jeff Corwin at the Weinberg last night felt like stepping back into childhood. Growing up he made the wild feel accessible. Him, along with a few others, made caring about animals and nature feel cool. Somehow decades later, sitting in this theater, I was still inspired, learning and laughing at his stories.

But the moment that really got me was how he closed the show. He talked about the importance of children in nature. How conservation doesn't start with policies, it starts with connection. With curiosity. With letting children fall in love with the natural world before we ask them to protect it. This felt a little like a full circle moment.

I am so deeply proud to serve at the Board President of Wild Sprouts — a place where children explore creeks, hold insects, climb logs, and build real relationships with nature. Last night felt like a quiet affirmation. A reminder that this work truly matters. That the time spent in the mud and the magic isn’t small — it’s foundational. And that the seeds we plant now, in small hands and big hearts, will grow into something far bigger than we can even imagine. And honestly, that's pretty powerful. 🌱💛

✨ WE WON! ✨Curved Theory is honored to be voted Platinum Winner in the Graphic Design and Web Design categories in the C...
01/26/2026

✨ WE WON! ✨

Curved Theory is honored to be voted Platinum Winner in the Graphic Design and Web Design categories in the CommunityVotes Frederick 2025 Awards 🏆🏆

Out of nearly 2,000 nominated businesses, we’re beyond grateful to be recognized by our community. Thank you to everyone who voted, supported us, trusted us with their brands, and continues to cheer us on.

Frederick creatives + dreamers—let’s keep making cool sh*t.

✨ Big news from Curved Theory ✨We’re honored to share that Curved Theory has been nominated for Graphic Design and Web D...
01/09/2026

✨ Big news from Curved Theory ✨

We’re honored to share that Curved Theory has been nominated for Graphic Design and Web Design in CommunityVotes Frederick 2025. Being recognized alongside so many talented local businesses truly means a lot.

If you’re able, we’d be grateful for your vote and support.
🗳️ Voting is now open: https://frederick.communityvotes.com/2025/09/services
Voting closes January 18th at 11:59 PM, and every share helps more than you know.

While you’re there, we also want to lift up a few incredible organizations we love and believe in!
🌱 Services – Nonprofit: Wild Sprouts
🎈 Services – Event & Party Planning: Jubilee Party Co.

Thank you for continuing to support local creativity, community, and connection. We’re excited for what’s ahead and grateful to be part of such a strong Frederick community!

We’re honored to be nominated in both the Graphic Design and Website categories. If you love what we do, we’d truly appr...
01/05/2026

We’re honored to be nominated in both the Graphic Design and Website categories. If you love what we do, we’d truly appreciate your vote. Voting is open until Sunday, January 18 at 11:59 pm.

https://frederick.communityvotes.com/2025/09/services/graphic-design #

Official 2025 Community Voting Awards Platform for Frederick, MD. Where the community votes for their favorites every year.

Wishing everyone a happy holiday season filled with warmth, comfort, and moments that slow things down. We’re so gratefu...
12/24/2025

Wishing everyone a happy holiday season filled with warmth, comfort, and moments that slow things down. We’re so grateful for the connections, collaborations, and support this year. Thank you for being part of our journey!

I opened my mail last week and had one of those quiet, full-circle moments of seeing an illustration I created staring b...
12/23/2025

I opened my mail last week and had one of those quiet, full-circle moments of seeing an illustration I created staring back at me. There's something really special about seeing art making its way from a sketch to the mailbox. I'm feeling very grateful to have illustrated this holiday card for the Weinberg Center for the Arts this year! 🤗

✋ HIGH FIVE to building something bigger than myself. ✋When I started Curved Theory, I wanted to design more than brands...
09/22/2025

✋ HIGH FIVE to building something bigger than myself. ✋

When I started Curved Theory, I wanted to design more than brands and websites. I wanted to design a life where creativity supports my family, uplifts clients, and strengthens our community. Every project helps a business stand out and shows my children that passion and hard work can build a future full of possibility. This is my “why!”


U.S. Bank HIGH FIVE Grant for Moms. The Mama Ladder

🐾This Thursday, August 14th — leash up your imagination and join me (Ashley DeCapua) in the enchanted garden for a FREE ...
08/13/2025

🐾This Thursday, August 14th — leash up your imagination and join me (Ashley DeCapua) in the enchanted garden for a FREE special storytime! I’ll be reading my book about my two dogs who can’t resist an adventure (and the occasional mischief).

From 10:30–11:30, little learners can enjoy the tale, create a fun craft, and sniff out all the beauty and hidden details in our Heritage Garden.

🌦 If the weather’s ruff, the event will be moved indoors!

Come wag, wiggle, and wander with us — it’s going to be pawsitively magical! 🐶📚 Don't forget to RSVP to get your sweet treat!

https://www.cognitoforms.com/HeritageFrederick1/StoryTimeInTheGardenSeries2025

🏁  Client Spotlight: Slick Kids  🏁This one’s been in the fast lane of our hearts for a while — and we’re so excited to f...
06/30/2025

🏁 Client Spotlight: Slick Kids 🏁

This one’s been in the fast lane of our hearts for a while — and we’re so excited to finally share the branding for Slick Kids!

Slick Kids is an apparel brand built for the junior drag racing community — but it’s more than just stylish gear—it’s a place where young racers feel seen, supported, and inspired.

We designed a bold, full-throttle visual identity that blends racing culture with everyday style — all with one goal in mind: to spark excitement, confidence, and connection, both on and off the track. And the best part? Slick Kids reinvests directly into the community through a youth sponsorship program that goes beyond the usual swag. It’s all about uplifting the next generation of racers and backing the kids who are chasing big dreams at full speed.

We’re proud to have brought their vision to life and are excited to see the impact Slick Kids will make in the racing world. 🔥

Check them out: https://slickkidsapparel.com

As the 2024–25 season at Weinberg/New Spire Arts is coming to a close, I’m feeling so grateful to have been part of the ...
06/20/2025

As the 2024–25 season at Weinberg/New Spire Arts is coming to a close, I’m feeling so grateful to have been part of the journey. From posters and programs to all the little design details—bringing their season to life through graphic design has been such a rewarding adventure. I can’t wait to do it all again for 2025–26! 💛

🌿 Brand Reveal!🦎Bringing color, charm, and a touch of weird - we are so excited to share the branding we crafted for our...
06/16/2025

🌿 Brand Reveal!🦎

Bringing color, charm, and a touch of weird - we are so excited to share the branding we crafted for our friends at Twisted Lily Farm! A wildly whimsical and deeply intentional brand that blends sustainability, creativity, and local charm with a delightfully quirky twist (yes, reptiles included!)🦎

Their soft launch is happening June 28th at Field Fresh Farmers Market in Frederick, MD! You’ll find at least 4 types of sweet treats, a limited batch of birdhouse gourds, and (fingers crossed) firestarters and candles—all in true Twisted Lily fashion: handmade, eco-minded, and a little unexpected. Their mission? A full-circle ecosystem rooted in sustainability, creativity, and community—growing crops for bees, using the honey and wax in their products, composting to feed the soil, and keeping it all local.

Keep your eyes on this one—Twisted Lily is going to make waves (and honey).

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Frederick, MD

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