11/02/2026
Thinking about trying Google Ads, but not sure how much to spend?
You don’t need a huge budget. You need a focused one: a few searches from people ready to buy, ads that match what they typed, and a page that makes it easy to call or fill out a form.
Our new guide walks through how to pick a starter budget, set up your first campaign step by step, and avoid the mistakes that burn through a small budget fast. There’s also a section on Google Ad Grants, which gives eligible nonprofits $10,000 a month in free search ads.
How to set a starter Google Ads budget, build your first Search campaign, and avoid the mistakes that waste money, with examples from campaigns we manage.