08/28/2026
Anthropic published a standard for letting AI agents drive physical hardware, and my first thought went straight to pricing pages.
Standards are great. They're also how a layer of your business becomes free without anyone asking you first.
If your agency's whole product is API calls glued between a model and somebody else's messaging cloud, the glue was the product. That's the part a spec deletes.
What a spec can't hand out is an identity a platform already trusts. A real number. A real Mac sending real blue bubbles, with zero 10DLC paperwork and no per message carrier fee ๐
Own a device, keep the relationship.
Full article in the first comment ๐