Counterpart

Counterpart Counterpart builds comprehensive, custom software solutions for complex business challenges.

Counterpart (formerly WDD Software) is a custom software development firm that builds comprehensive solutions for complex business challenges.

Paint night for a good cause! 🎨 Last month we joined a room full of women who build businesses to support the Jacqueline...
10/27/2026

Paint night for a good cause! 🎨 Last month we joined a room full of women who build businesses to support the Jacqueline Troy Inspired Fund, which invests in women entrepreneurs across Central Indiana.

We’re a little biased: our own Arianna Cruz is one of this year’s award winners! She received the 2026 Impact Award for her work with MORE Magazine.

Big thanks to Old National Bank, Indy Chamber , and The Painted Pose for a great night.

Ninety-five percent of enterprise AI pilots have no measurable impact on the bottom line. That's from MIT, after a 2025 ...
10/21/2026

Ninety-five percent of enterprise AI pilots have no measurable impact on the bottom line. That's from MIT, after a 2025 review of more than 300.

Almost every failure traces back to the same place, and it shows up months before anyone turns on a model: the company's data is scattered across systems that don't talk to each other, so the new tool has nothing solid to work with.

Two steps have to happen before you buy anything. Our CEO, Drew Linn, walks through both.

https://www.counterpart.biz/insights/the-two-steps-before-you-buy-an-ai-tool/

We put our own AI to the test on ourselves.For years we couldn't quite pin down who our ideal client is. Our history was...
10/14/2026

We put our own AI to the test on ourselves.

For years we couldn't quite pin down who our ideal client is. Our history was spread across systems that didn't talk to each other, and a month of manual digging only got us to a gut feeling.

So we built our own AI operating system, a governed foundation the AI actually reads from instead of guessing. Pointed at it, the AI drafted the profile in hours, grounded in our history since 1993, and backed every call with the evidence behind it.

The lesson we keep coming back to: AI is only as good as the data underneath it. Get that right, and it can do work you can trust.

See how we did it: https://www.counterpart.biz/work/ai-operating-system

Three years, three Huddles. Our team was back on the field at Lucas Oil Stadium for Gleaners' Huddle Against Hunger, pre...
10/07/2026

Three years, three Huddles. Our team was back on the field at Lucas Oil Stadium for Gleaners' Huddle Against Hunger, presented by the Indianapolis Colts. Games on the 50-yard line, Clayton Anderson performing, and the locker room experience everyone's still talking about.

Everyone on our team tried a field goal. Andy, one of our guests, was the only one who made it. Andy, we see you.

Every dollar raised goes to buying food. Thanks for having us, Gleaners. We'll be back next year.

Read the full recap: https://www.counterpart.biz/insights/huddle-against-hunger-2026/

☕ Happy International Coffee Day! We take coffee seriously around here. Seriously enough to build a game around it.Every...
10/01/2026

☕ Happy International Coffee Day! We take coffee seriously around here. Seriously enough to build a game around it.

Every other Friday, Coffee Club takes over a different local coffee shop. It's our standing excuse to work side by side, swap ideas, and trade pastry recommendations. No RSVP required.

Then there's Coffee Bean-Go. Every visit gets you a number on your card. Fill a row, column, or diagonal, and you win a prize. We've called a few bingos so far, and now we're playing on bigger 5x5 cards. No one has won one yet, and the competition is heating up.

Where's your go-to coffee spot? Drop it below. We might need it for our next Coffee Club. 👇

Ever had software make you click through five screens to do one small thing? We think about that stuff a lot.Our Septemb...
09/30/2026

Ever had software make you click through five screens to do one small thing? We think about that stuff a lot.

Our September Tech Talk is all about quality of life: the little fixes that make a workday smoother. Like a payment page one client told us saves them up to an hour a day, or an import that finally takes spreadsheets the way they actually come in.

They rarely make the highlight reel, and people are quietly grateful for them.

Give it a read: https://www.counterpart.biz/insights/quality-of-life-the-small-fixes-that-add-up/

Happy Women in Tech Week 💙Women are launching bold ideas and leading meaningful change every day, and the right technolo...
09/17/2026

Happy Women in Tech Week 💙

Women are launching bold ideas and leading meaningful change every day, and the right technology helps carry those ideas forward.

We see it right here at home, too. The women on our team at Counterpart design, build, test, and lead the work, and Counterpart wouldn't be Counterpart without them.

Here's to them, and to every woman in tech building something that matters.

How do you measure something as human as workplace culture?That was the challenge Brennan Burns brought to us. His Radic...
09/16/2026

How do you measure something as human as workplace culture?

That was the challenge Brennan Burns brought to us. His Radical Appreciation methodology helps organizations understand how their people really show up at work, and he needed custom software to run it end-to-end.

So we built the platform behind it: adaptive assessments and a baseball-card-style Radical Profile that every participant keeps and coworkers collect. "Come as you are," brought to life in software.

See the full project here 👉 https://www.counterpart.biz/work/culture-economy/

We're always up for a trip back to the classroom. JT, Aaron, and Jason spent time with the computer science students at ...
09/09/2026

We're always up for a trip back to the classroom. JT, Aaron, and Jason spent time with the computer science students at Hamilton Southeastern High School, answering the questions they'd sent our way about coding, careers, and life as a software developer.

It's a visit we look forward to every year. Thanks to Julie Alano and her students for having us; they asked great questions, and the future of tech looks bright. 💙

Say hello to the newest member of the Counterpart team, Aaron Fan! 👋Aaron joined us this summer in a dual role across qu...
09/04/2026

Say hello to the newest member of the Counterpart team, Aaron Fan! 👋

Aaron joined us this summer in a dual role across quality assurance and development, and he's already jumping into client projects with the team. We can't wait to see everything he builds (and, in the best QA way, everything he breaks) around here.

Welcome to the team, Aaron. This hire? Definitely a feature, not a bug.

Address

12115 Visionary Way Suite 185
Fishers, IN
46038

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+13175871621

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