09/04/2026
Your content shouldnāt all be doing the same job. Hereās your simple template:
Personality content = gets people to stop + pay attention
Think: behind the scenes, opinions, humor, day-in-the-life, your personality.
Authority content = builds trust
Think: tips, education, before + afters, case studies, your process, or simply showing your work/product and letting the quality speak for itself.
Sales content = tells people how they can work with you
Think: offers, services, testimonials, availability + clear CTAs.
Then? Rinse. Repeat. Stay consistent. Let it cook. Social traction takes repetition + time. Most people give up too soon or completely switch up their strategy because they assume itās ānot working. Meanwhile⦠it IS working. Youāre just impatient. š
People need to see you more than once. They need to hear your message more than once. They need time to know you, trust you and eventually buy from you. So stop reinventing your content every week.
Personality. Authority. Sales.
Repeat.
And if you need help actually creating the content hereās how we can help:
Content Shoot Hour: quick, focused content creation
Content Blueprint: strategy + direction on what to post
Full Creative Content Shoot: concepting, direction + production
Full Social Management: strategy, content + ongoing ex*****on
Pick the level of support you need and letās make your content work harder for you.