11/03/2026
A year of unfocused marketing has a price tag. Most leaders never do the math.
Here's the math for a hypothetical $12M B2B company:
➟ $150K average contract value, 25% win rate
➟ Drift means just two qualified prospects a month never enter the pipeline
➟ That's 24 missed opportunities a year, roughly $900,000 in first-year revenue
And here's the part that makes drift dangerous: only 37% of marketing's revenue impact shows up within a quarter. Half takes six months to materialize. So by the time the gap feels urgent, it's already been compounding quietly for months.
Every quarter of drift means a bigger gap to close next quarter. Waiting isn't neutral. It's compounding in the wrong direction.
The fix starts with ownership. Someone has to own direction, set the priorities, and hold the line week after week.
➟ Get a clear read on where your growth ownership stands. Book a free 30-minute Strategy Session: https://meetings-na2.hubspot.com/rblakeslee