New Path Digital

05/14/2026

Our VP of Marketing Operations, Kelly Paul, on why we just published Getting Chosen by — a 16-page guide for SMB leaders on the shift in organic search and how to show up when buyers ask AI for a recommendation.

Free download in the comments.

04/30/2026

There are some really great points here. Getting your business to show on AI platforms is different than getting to show at the top on search engines.

AI agents are browsing, comparing, and buying on behalf of your customers. Here‘s what the agentic web means for your brand visibility strategy.

04/29/2026

Some days be like:

04/29/2026

HVAC, Plumbing, Roofing, Electrical...

AI isn't "figuring out" who's best. It's pulling from businesses that are set up the right way.

If you're not, you're not getting recommended. Period.

We'll show you exactly what has to change, and what doesn't.



https://hubs.ly/Q04dLnvp0

04/28/2026

If you don't have strong performance tracking, you can't prove effectiveness.



https://hubs.ly/Q04dJ82c0

04/07/2026

Most accounts don't fail because of budget; they fail because of ex*****on.

We identified 15 specific ways agencies waste ad spend, and how to fix each one. These are issues we see every week when auditing prospective clients' accounts.

- Conversion tracking that's wrong
- Campaign structures that fight themselves
-"Smart" campaigns with zero oversight
- Keywords that shouldn't be there
- Bidding strategies that don't match the goal
- No testing
- Reports that avoid the uncomfortable truths

If you've ever looked at your ads and thought, "this should be working better," you may be right.

Check out the full breakdown: https://hubs.ly/Q049T9Qp0

Is your Google Ads agency actually managing your campaigns or just collecting a fee? Here are 15 red flags every business owner should know.

03/25/2026

How is your business showing up in ? Your customers are listening.

- 58% of Americans listened in the last month
- 45% listened just this last week

Are you advertising in them? Partnering with podcasters? Ignoring it completely?

U.S. Podcast and Online Audio Consumption Reach Record Highs; Generative AI Being Adopted in Massive Numbers - The Infinite Dial 2026

03/24/2026

Your audience is skipping your ads.They're not skipping their favorite creator talking about your product. There's a lesson there. 👀

Join us April 1st for a free webinar on influencer marketing that actually converts!

🔗 Grab your spot: https://hubs.ly/Q047K4jH0

03/20/2026

PSA: Influencer marketing doesn't have to feel like a gamble. 🎲❌
We're hosting a FREE webinar on April 1st at 2pm! Come learn what actually moves the needle when it comes to influencer partnerships, so you can stop guessing and start growing.
📅 April 1st | Free to attend
👉 Click the link in the comments to register

03/17/2026

Start at 25:15 in this from .

One of the most honest explanations of I’ve heard from business owners.

Too many companies treat marketing like this: “Hey, we’ve got money… maybe we should buy some marketing.”

That’s not a .

A short piece about the “grasshopper moment” they describe here:

Many businesses treat marketing like leftover spending. That’s why lead flow becomes feast or famine. A roofing podcast explains the real fix.