New Path Digital

09/01/2026

Businesses that stay flat BUY marketing. Businesses that grow INVEST in it. There's a difference, and it's why one grows and the other doesn't.

08/27/2026

If you aren't using the right tools to combat fraud in digital advertising, you're losing money that could be generating growth for your business. protection just isn't optional for high-performing businesses.

08/24/2026

The cheapest lead and the most valuable lead are almost never the same thing. Cost per lead is the wrong number to chase.

08/21/2026

$1,500 a day. That's what 10 wasted clicks cost at $150 in high CPC industries such as Personal Injury Law. This is the exact math we walked through in our PPC budget-waster webinar, and it's why HOW your account is managed matters more than people think.

Want the full replay? Drop a comment below, and we'll send it your way.

08/19/2026

Last one before Thursday. When branded and non-branded search share one budget, the pricier keywords eat up the cheap, high-intent ones, and your best traffic gets starved. Splitting them is usually an easy win.

This is one of 15 things we find when we audit PPC accounts for waste. I'm covering all of them tomorrow, Aug 20. Free — link's in the comments.

08/18/2026

Broad match keywords with no negative list is one of the most common ways we see PPC budgets get wasted. The account ends up paying for searches that have nothing to do with the business. Pull the search terms report and there they are.

One of 15 we're walking through on Aug 20. Free to join — link in the comments.

08/14/2026

Quick way to tell if a PPC account is actually being managed or just billed for: look at the change history. If the last real change was months ago, it's running on autopilot.

That's one of about 15 things we find on almost every audit. Free session Aug 20 — link below.

08/12/2026

B2B peeps, what do you think? What has shifted in your workload to make it such a big obstacle?

https://hubs.ly/Q04sM5VP0

08/11/2026

In a lot of law firms and home services businesses, the best leads call. They don't fill out a form. So when we audit a PPC account and calls aren't tracked properly, most of the results are invisible — and the account's being optimized on half the picture.

It's one of 15 common ones we're covering in a free webinar on Aug 20. Details in the comments.

08/10/2026

If no one at your current has ever told you no, or pushed back on an idea, or told you that a timeline was unrealistic or a budget wouldn't cut it — you don't have a partner. You have an agency who's not focused on the results that benefit you.

And if you're wondering what they should have told you, check out this article.

From budget clarity to account ownership, this guide covers the 5 things a real digital marketing agency should have told you upfront.