New Path Digital

06/17/2026

Your agency's report looked great. The phone wasn't ringing.

That gap usually comes down to a few things they never said out loud: they were optimizing for clicks, not revenue. Tracking was broken. Campaigns hadn't changed in months. And you didn't actually own your own accounts.

We wrote about what a good agency should tell you from day one.

From budget clarity to account ownership, this guide covers the 5 things a real digital marketing agency should have told you upfront.

06/16/2026

EVERYONE is posting about AI. We just wrote down what small to mid-sized businesses should do about it.

16 pages, free: https://hubs.ly/Q04lylLD0

The SMB field guide to Answer Engine Optimization (AEO). Learn how AI assistants pick which businesses to recommend, and how to be one. Free 16-page download.

06/12/2026

We’re excited to share that New Path Digital has been named one of the first Paramount Ads Manager Agency Partners.

As a founding partner in Paramount’s newly launched Agency Partner Program, we’re helping brands unlock premium Connected TV advertising across Paramount+, CBS, Pluto TV, MTV, and more.

This partnership gives our clients access to:
📺 Premium streaming inventory
🎯 Advanced audience targeting and retargeting
📊 Measurable performance tied to real business outcomes
🏆 A vetted team with platform-specific expertise

Connected TV continues to reshape how brands reach consumers, combining the impact of television with the accountability of digital marketing. As an early partner, we’re excited to help businesses take advantage of new opportunities to connect with audiences on the biggest screen in the home.

Thank you to the Paramount Ads Manager team for recognizing New Path Digital among the program’s founding partners.

05/14/2026

Our VP of Marketing Operations, Kelly Paul, on why we just published Getting Chosen by — a 16-page guide for SMB leaders on the shift in organic search and how to show up when buyers ask AI for a recommendation.

Free download in the comments.

04/30/2026

There are some really great points here. Getting your business to show on AI platforms is different than getting to show at the top on search engines.

AI agents are browsing, comparing, and buying on behalf of your customers. Here‘s what the agentic web means for your brand visibility strategy.

04/29/2026

Some days be like:

04/29/2026

HVAC, Plumbing, Roofing, Electrical...

AI isn't "figuring out" who's best. It's pulling from businesses that are set up the right way.

If you're not, you're not getting recommended. Period.

We'll show you exactly what has to change, and what doesn't.



https://hubs.ly/Q04dLnvp0

04/28/2026

If you don't have strong performance tracking, you can't prove effectiveness.



https://hubs.ly/Q04dJ82c0

04/07/2026

Most accounts don't fail because of budget; they fail because of ex*****on.

We identified 15 specific ways agencies waste ad spend, and how to fix each one. These are issues we see every week when auditing prospective clients' accounts.

- Conversion tracking that's wrong
- Campaign structures that fight themselves
-"Smart" campaigns with zero oversight
- Keywords that shouldn't be there
- Bidding strategies that don't match the goal
- No testing
- Reports that avoid the uncomfortable truths

If you've ever looked at your ads and thought, "this should be working better," you may be right.

Check out the full breakdown: https://hubs.ly/Q049T9Qp0

Is your Google Ads agency actually managing your campaigns or just collecting a fee? Here are 15 red flags every business owner should know.

03/25/2026

How is your business showing up in ? Your customers are listening.

- 58% of Americans listened in the last month
- 45% listened just this last week

Are you advertising in them? Partnering with podcasters? Ignoring it completely?

U.S. Podcast and Online Audio Consumption Reach Record Highs; Generative AI Being Adopted in Massive Numbers - The Infinite Dial 2026