SchoolMint

09/01/2026

We’re headed to Dallas for the 2026 Texas Public Charter Schools Conference, September 28–30, 2026!

Visit SchoolMint at Booth 455 to talk about reaching more families, strengthening follow-up, simplifying enrollment, and understanding which recruitment efforts are actually filling seats.

And don’t miss our session with Susan Ness, Director of Admissions & Enrollment at Uplift Education:

🎤 From Demand to Enrollment: Building a High-Conversion Student Recruitment Strategy for Texas Charter Schools
📅 Tuesday, September 29, 2026
⏰ 2:45–3:45 PM CT

Read our blog to learn what we have planned for Dallas:

SchoolMint is heading to Texas Public Charter Schools Conference 2026 in Dallas. Visit Booth 455 and join our session with Uplift Education.

08/28/2026

Today, SchoolMint turns 13! 🎉

SchoolMint began with a personal experience: our two founders, Jinal Jhaveri and Forum Desai, trying to navigate the enrollment process for their own child and wondering why it had to be so difficult.

Thirteen years later, a lot has changed, both at SchoolMint and across K–12 enrollment.

To mark the occasion, Jinal is looking back at where we started, what we’ve learned along the way, and how our mission continues to shape where we’re headed next.

🎥 Watch our 13th anniversary video and read Jinal’s reflection on 13 years of SchoolMint:
https://schoolmint.com/celebrating-13-years-of-schoolmint/

To our customers, employees, partners, and everyone who has been part of the journey: thank you for 13 incredible years. 💚

SchoolMint Founder and CEO Jinal Jhaveri reflects on 13 years of SchoolMint and why the company’s founding mission matters more than ever.

08/27/2026

What happens after a family shows interest in your school?

That’s the focus of our latest product update from Chief Product & Technology Officer Galen Li, which highlights several new ways SchoolMint is helping schools better understand family interest and keep prospective families moving toward enrollment.

From new SchoolFinder analytics and favorites to automated Recruitment workflows and easier event management, these updates are all about making the enrollment journey a little easier for busy teams.

Read the update: https://hubs.la/Q04vyGHv0

See how the SchoolMint Enrollment Growth Platform helps schools understand family demand, automate recruitment follow-up, simplify school choice, and manage RSVPs.

08/12/2026

Test scores, programs, and extracurriculars matter, but they aren’t necessarily the sole reason a family chooses your school.

Instead, it’s usually the stories behind those facts that help new families picture their own child learning, growing, and belonging there.

Our recent blog shares a simple framework for finding and telling stronger school stories, plus ways to put them to work across your website, events, email, video, and advertising.

Read the article:

To increase enrollment, you need to help parents envision their child at your school. And to do that, you need to tell a story. Here’s how.

08/06/2026

More school choice means more pressure to stand out.

The SchoolMint Insider newsletter helps K-12 teams stay informed with free recruitment ideas, practical enrollment growth strategies, and inspiring success stories from schools facing the same challenges.

Subscribe today: https://hubs.la/Q04s6QLl0

08/03/2026

Back to School Month is here, and the excitement of welcoming new students and families is hard to beat.

From the first inquiry to the first day, SchoolMint is proud to support the enrollment journeys that help students find their place and schools start the year strong.

Here’s to full classrooms and a great year ahead! 🎒📚✨

07/27/2026

School communications teams are being asked to do more than keep families informed.

In an increasingly choice-driven landscape, they’re also helping schools build trust, stand out, attract prospective families, and show how outreach contributes to enrollment.

Our new NSPRA 2026 recap explores five themes shaping that work, including the communicator’s growing leadership role, the need to connect marketing data to enrollment outcomes, and why teams need connected strategies, not simply more responsibilities.

Read the full blog: https://hubs.ly/Q04qVmGX0

Explore five takeaways from NSPRA 2026 on leadership, school choice, enrollment growth, and the evolving role of school communications.

07/24/2026

A family clicks an ad, requests more information, or signs up for an event. What happens next?

Our new blog explores how schools can turn family interest into enrollment through faster follow-up, consistent communication, and better visibility into the full recruitment journey.

Read more: https://hubs.la/Q04qLpc90

Learn how K-12 schools can capture family inquiries, nurture prospective families, track the enrollment journey, and turn interest into enrollment growth.

07/20/2026

What a start to NSPRA 2026!

We kicked things off yesterday with a great happy hour, connecting with school communications leaders and hearing more about the opportunities and challenges shaping their work.

This morning, we continued the conversation during “Fillin’ Seats & Feedin’ Futures,” exploring how communications and outreach can work together to support enrollment growth — and how teams can connect their efforts to outcomes like inquiries, applications, and completed enrollments.

The conversations have continued at the booth, where we’ve been talking with school and district leaders about family engagement, recruitment, and proving the impact of their work.

Thanks to everyone who has connected with us so far. Stop by Booth 505 to meet the SchoolMint team and keep the conversation going!