SchoolMint

06/01/2026

School choice is changing the way families experience K-12 enrollment.

As families gain more options, enrollment can no longer be treated as only a behind-the-scenes process. It’s often one of the first ways a family experiences a school, and it’s one of the first signals they receive about whether that school understands their needs, respects their time, and can be trusted.

In today’s blog, SchoolMint Founder and CEO Jinal Jhaveri reflects on the shift he discussed at ASU+GSV Summit: as decision-making moves closer to families, the future of enrollment will be defined by trust.

Read the blog: https://hubs.la/Q04jyby50

SchoolMint CEO Jinal Jhaveri reflects on how school choice is reshaping K-12 enrollment and what schools need to build trust with families.

05/26/2026

SchoolMint is excited to announce we’re heading to this year’s National Charter Schools Conference (NCSC), and this year, the conference is in our backyard.

As a Louisiana-headquartered company, we’re excited to welcome charter school leaders to New Orleans and talk about what’s next for enrollment growth in a more competitive school choice market.

From June 22–24, stop by Booth 814 to meet the SchoolMint team, talk through your enrollment goals, and enter our raffle for a chance to win one of two $100 Visa gift cards.

Get the full details here:

SchoolMint will be at NCSC 2026 in New Orleans. Visit Booth 814 to talk enrollment growth, recruitment, and school choice with an expert.

05/22/2026

The full ASU GSV Summit panel featuring our Founder and CEO, Jinal Jhaveri, is now available to listen to on Spotify!

The session explores the rise of the “choice consumer marketplace” in education and what it means as funding increasingly follows students.

For schools and districts, this shift is bigger than policy. It changes how families discover schools, compare options, build trust, and decide where to enroll.

That means the path from interest to enrollment has to become clearer, easier, and more family-centered.

We want to Deborah Quazzo and the ASU/GSV Summit team once again for inviting us to speak on this panel but also for bringing the edtech community together around such an important mission.

Listen to the full conversation here: https://hubs.la/Q04hGWvp0

ASU+GSV Summit Sessions · Episode

05/21/2026

When a nearby school closes, families are suddenly forced into motion. They’re comparing options, asking about transportation, looking for open seats, and trying to find a school where their child can feel safe, supported, and settled again.

For districts and charter schools, this is not a moment for generic outreach or passive website updates. It’s a moment to show up quickly, clearly, and respectfully.

The right response can help families understand:

• Which nearby schools have available seats
• What transportation options exist
• How to apply, transfer, or register
• Where to get multilingual enrollment support
• Who can help them take the next step

Our latest blog breaks down how K-12 organizations can use empathetic messaging, geo-targeted ads, and enrollment support to reach displaced families during a stressful transition.

Read the blog:

When a school closes, families need support. Learn how you can use empathetic, clear messaging to help families find a new school.

05/19/2026

Declining enrollment isn’t just a school choice story.

Yes, families have more options than ever. But in many communities, the bigger challenge is more fundamental: there are fewer students to enroll in the first place.

Declining birth rates, housing affordability, migration patterns, changing family preferences, and expanded school options are all reshaping public school enrollment.

That means districts aren’t just competing with other schools. They’re competing for a smaller pool of students.

In today’s blog, we break down what’s driving public school enrollment decline, why waiting can make the problem harder to solve, and what districts can do now to move from reactive enrollment management to proactive enrollment growth.

Read the blog:

Public school enrollment is declining because of more than school choice. Learn the factors reshaping enrollment and what you can do now.

05/13/2026

Schools work hard to attract prospective families: stronger websites, digital ads, open houses, tours, inquiry forms.

But what happens after a family shows interest? Too often: not enough.

A family may leave a tour excited about your school, only to receive one generic email or no follow-up at all. And when families are comparing multiple schools, weighing deadlines, and deciding where to apply or enroll, that follow-up matters.

In our latest blog, we break down how schools can build a stronger follow-up strategy that helps move families from interest to action, including:

✔️ Capturing accurate contact information
✔️ Personalizing follow-up based on student interests
✔️ Using a school CRM to manage prospective families
✔️ Creating consistent follow-up routines
✔️ Measuring which outreach efforts are driving enrollment results

Because every inquiry, tour, and open house attendee represents potential enrollment.

Read the full blog:

How do you turn potential recruits into eager, enrolled students? By having an effective follow-up plan after your school tours and other events.

04/28/2026

A family can leave your school tour impressed and still never apply, not because they weren’t interested but because life got busy, the next step wasn’t clear, or another school followed up faster.

In a competitive school choice environment, follow-up is what helps keep warm family interest from going cold.

Read our recent blog to learn how schools can use simple, timely touchpoints to stay top of mind and help families move from interested to enrolled:

In a competitive school choice environment, effective follow-up keeps your school top of mind and moves families toward enrollment.

04/27/2026

We’re proud to share that SchoolMint Recruitment has been recognized with three Stevie Awards in the 24th Annual American Business Awards®:

🏆 Gold Stevie Award for Content Management Solution
🏆 Bronze Stevie Award for Education - Administrative Solution
🏆 Bronze Stevie Award for Education - Education Cloud-based Solution

This recognition reflects something bigger happening in K-12: student recruitment is no longer just a communications effort. It has become a real operational priority for schools and districts working to respond faster, follow up consistently, and turn family interest into enrollment growth.

We’re grateful to our customers for their partnership and feedback, and to the many SchoolMint Mintees who helped bring this offering to life.

Read more: https://hubs.la/Q04dr98Z0

SchoolMint Recruitment has won 3 2026 Stevie Awards, recognizing how Recruitment helps K-12 schools drive engagement and enrollment growth.

04/23/2026

At the Magnet Schools of America (MSA) Conference last week, one thing came through clearly: magnet school enrollment is no longer just about having a strong program. Schools also need stronger recruitment.

One of our biggest takeaways came from the conversations around what actually helps magnet schools attract and engage families.

Here are 6 reminders for magnet leaders:

• Define what makes your school or program distinct
• Understand what families value
• Build a stronger digital presence
• Show up consistently in the community
• Remove barriers to enrollment
• Treat recruitment as a year-round effort

We unpack these takeaways — and more from — in our latest blog.

Get the full recap:

SchoolMint shares five key takeaways from MSA on school choice and what it takes to increase magnet school enrollment today.

04/23/2026

A successful lottery day is always worth celebrating! 🎉

Big congratulations to Great Hearts Texas on a huge enrollment milestone. We know how much work goes into making lottery day smooth, and we’re proud to support the team behind it.

As April Hufty, Senior Director of Enrollment and Engagement at Great Hearts Texas, shared: “Here is a picture of our lottery day! Huge success! We celebrated well! Thanks for your support!”

Thank you to the Great Hearts Texas team for your partnership and for letting us be part of your enrollment journey!