06/19/2026
Aspiring Entrepreneurs: Are you letting your town's population size hold you back from signing a lease? 🛑🏢🤔
One of the most common hesitations we hear from people before they even open their doors is, "I don't know if I can make this work... I'm just in a small town." They panic, assuming they won't have the member base to stay out of the red.
But here is the industry reality check: small markets are often the most under-served, loyal communities you can find.
In this clip, we break down the exact path to small-market profitability. By leveraging a strategic presale campaign, driving local word-of-mouth, and implementing a solid member referral engine, owners who originally hoped for a baseline of 250 members are blowing past 500 active accounts—and searching for location number two! Demographics don't limit your vision; your systems do.
Drop a comment: What is the estimated population of the town your facility is in? 👇