08/11/2026
Class is officially in session.
Before you spend another hour stressing over your next reel, carousel, or social media trend, take a look at the foundation: your social media profile.
Your Instagram bio, Facebook business page, TikTok profile, LinkedIn profile, and Google Business Profile are all opportunities to tell potential customers exactly who you are, what you offer, where youβre located, and how they can work with you. If youβre not using relevant SEO keywords in your social media profiles and captions, youβre making it harder for the right people to find your business when they search.
Your back-to-school social media checklist should include:
π A clear, recognizable profile photo
π A bio that explains exactly what you do
π Relevant social media SEO keywords
π A strong call-to-action
π Updated contact information
π A complete Google Business Profile
π SEO-friendly social media captions
π Consistent branding across platforms
Iβve broken down exactly how to optimize your social media profiles for better visibility, searchability, and conversions in my newest blog post, βBack to Social Media School: How to Optimize Your Social Media Profiles for More Customers.β
Once youβve optimized your bio, DM me for a free social media audit!