11/06/2026
Got a sudden 1-star review, then an email offering to remove it for a fee? Don't pay. Google has a name for this scam.
Google calls it the "negative review extortion scam": a sudden run of 1- and 2-star reviews, followed by someone demanding money, goods or services to make them go away.
ABC News reported a recent case. A restaurant in Adelaide, Australia, got negative reviews, then emails from a "reputation management" company offering to remove them for a price. The owner gathered evidence and reported it to Google instead. Google removed the reviews that broke its policies.
If it happens to you, here's what Google says to do:
1. Don't reply to them and don't pay. Google says paying can encourage more attempts and doesn't guarantee removal.
2. Screenshot every message now (email, text, WhatsApp) with the date, time and sender showing.
3. Copy the link to each suspicious review.
4. Write down when the reviews started and when the first demand arrived.
5. Report it on Google's merchant extortion report form. It's a separate channel from flagging a single review.
Then keep running your profile like normal. Reply calmly to real customers and keep asking happy ones for reviews. A steady flow of genuine reviews is the best cushion against a bad week.
Google's guide and our review playbook are linked in the comments.