SmartScout

SmartScout The Official page of the most extensive Amazon Brand and Product finder ever made! A tool built for Amazon sellers, by Amazon sellers.

"That's like CamelCamelCamel but for Amazon Sellers"I was on a call, looking at our Pricing Intelligence Tool, when I he...
03/04/2026

"That's like CamelCamelCamel but for Amazon Sellers"

I was on a call, looking at our Pricing Intelligence Tool, when I heard that.

High Praise.

Because CamelCamelCamel is a legend in the price tracking industry. Before any Amazon software tool existed, CamelCamelCamel tracked price history.

Look at the screenshot below, and you can see 4 gummy creatine products fighting it out.

We can see that Create is the only one keeping the price steady. The challenger brands are putting in subscribe-and-save coupons and lightning deals, and doing just about anything to get a few extra sales.

On top of seeing these, there's also an overlay to see how the market share of these products is shifting. You only want to make pricing decisions that can help win market share.

This is helpful when you've got tough questions like:

Should we do something for Prime Day?
Should we test out a coupon?
How is pricing impacting market share?

So if you're considering what to do for Prime Day, or if you or should run a coupon code. It's helpful to see the big picture of how this is all put together.

Our data shows that just having a coupon badge increases click-through by 5%. That's worth considering if you're in growth mode and you see Amazon as a brand growth vehicle.

Amazon just shut the door on review scraping. A lot of tools built on HTML parsing are about to break, or already have. ...
03/03/2026

Amazon just shut the door on review scraping.

A lot of tools built on HTML parsing are about to break, or already have.

But review intelligence isn’t dead. It’s evolving.

With Amazon's update to Business Solutions Agreement. Giving review insights and sentiment analysis can't be done the old way.

Enter SmartScout Sentiment Analysis.

In our Chrome Extension and application, every ASIN you're able to see specific sentiments and how often they occur. This is done in a compliant way that isn't about to disappear through a new Amazon update.

Take for example, Grüns here.

Some people like the taste, others don't. Knowing the mix of people that are commenting on the features and how positive and negative they see it is key in product development.

You can also call out these features in your content and confirm what people love about your product.

We're excited to be able to give insights from reviews with specific call outs. Let me know what you think!

We pulled the data on the Top 10 Amazon Brands Launched Since 2021.These brands haven't been around long, but have compl...
03/02/2026

We pulled the data on the Top 10 Amazon Brands Launched Since 2021.

These brands haven't been around long, but have completely taken over some categories. Aside from half of them being based out of China, there's no consistent category.

Here they are:

DREO – $331.9M (Launched March 14, 2021)
Sweetcrispy – $197.6M (Launched August 1, 2022)
ŌURA – $184.4M (Launched January 19, 2024)
Trendy Queen – $176.9M (Launched August 26, 2021)
Clean Nutraceuticals – $156.3M (Launched May 5, 2021)
Project Cloud – $154.7M (Launched January 24, 2023)
Wavytalk – $112.2M (Launched August 12, 2021)
Nutra Harmony – $103.8M (Launched April 6, 2022)
MERACH – $102.7M (Launched March 23, 2022)
LCOVR – $71.3M (Launched June 13, 2024)

A few things stand out:

• Multiple brands crossed $100M+ in under 3 years.
• Hard goods continue to scale faster than most people expect.
• The speed of brand creation on Amazon is accelerating for the right brands.

I get to be lucky to see brands start and scale in the data every day. One thing that is clear, if you have product market fit... Amazon will give you all the demand you could ask for.

There are 7,845 million dollar subcategories on Amazon. Inside each of those subcategories are trends. Let's call them m...
02/26/2026

There are 7,845 million dollar subcategories on Amazon.

Inside each of those subcategories are trends.

Let's call them micro trends.

But sometimes, they are anything but micro.

Let's look at the multivitamins subcategory. Here are trends that pop out inside this subcategory.

1. Peptide & Biohacking Crossover Is Exploding

ghk-cu → 274,668 searches (+3,872%)
ghk-cu peptide → 437,652 searches (+5,152%)
copper peptides → 301,589 searches (+2,851%)

This is:
• Anti-aging
• Regenerative optimization
• Skin + hair biohacking

2. Hormone & Stress-Focused Supplements Are Surging

cortisol supplements for women → 663,554 searches (+493%)
saffron for kids → 234,967 searches (+3,383%)

They’re searching:
• Stress
• Mood
• Hormones
• Emotional regulation

3. Brand-Led Search Is Growing

Rainbow Light Women’s One Multivitamin → +185.73%
Rainbow Light Men’s One Multivitamin → +155.27%
Mary Ruth Hair Growth Max → +309.11%
Olly Women’s Multivitamin → +191.12%
Primal Multivitamin → +217.62%

Today we launched the ability to see trends inside of any subcategory on SmartScout. Don't just see the keywords, see what's popping out. Because some of these million dollar subcategories are actually fragmented into micro trends. Tapping into them can help capture more of the market.

Top 10 Chinese Sellers that have changed countries!CONTEXTOver the past few years, something interesting has been happen...
02/26/2026

Top 10 Chinese Sellers that have changed countries!

CONTEXT

Over the past few years, something interesting has been happening. A growing number of Chinese Amazon sellers are no longer listed as being based in China.

Their country of record now shows:
• Hong Kong
• Singapore
• U.S. LLCs

This isn’t random. It’s strategic. Here are the top 3 reasons they’re changing their country of record:

1) Platform Risk & Enforcement Arbitrage

China’s new rules require platforms like Amazon to disclose seller revenue data, empowering tax authorities to audit and enforce compliance.

Being labeled “China-based” now comes with real regulatory visibility and risk:
• Higher enforcement scrutiny
• Pressure to reconcile revenue with tax filings
• Potential back taxes and penalties

By switching their jurisdiction (Hong Kong, Singapore, UAE, or U.S. LLCs), sellers try to move outside the direct scope of this reporting regime.

2. Conversion & Brand Perception

Let’s be honest.

“Based in California” converts better than “Based in Shenzhen.” If changing your country of record increases CVR by even 1–2%, that’s meaningful leverage at scale.

Perception = margin.

3. Capital, Banking & Structural Flexibility

Mainland entities deal with:
• Currency controls
• Harder USD access
• More complex capital flows

Offshore structures (HK, Singapore, etc.) allow:
• Easier USD settlement
• Cleaner investor structures
• Better access to global payment processors
• More flexibility around trade routing

The big takeaway:

The most sophisticated Chinese sellers no longer compete as “foreign sellers.”

They compete as invisible global operators.

With the advent of AI helping them seem less Chinese, this is the final step in shedding their Chinese roots and are now some of the largest global Amazon sellers.

The Amazon Marketplace has changed, and it's never going back to the way things were.Revenue is up.New sellers are down....
02/11/2026

The Amazon Marketplace has changed, and it's never going back to the way things were.

Revenue is up.
New sellers are down.
And most of the money is flowing to fewer, bigger players.

We dug into the data, the shifts, and the uncomfortable truth about what it actually takes to win on Amazon now.

🎥 The video is live now.

I'm a top 10 seller and run an Amazon data company. I'm telling you that you don't want to miss this if you're in the Amazon space.

Check it out: https://na2.hubs.ly/H03wb970

02/10/2026

Something weird is happening on Amazon.

Revenue is exploding, but new sellers are vanishing.

Big brands are getting bigger.
Factories are selling direct.
And the old “side-hustle Amazon dream” is disappearing as we speak.

I’ve seen the data, heard the stories, been through every phase of the Amazon seller journey, and I’m going to tell you about it.

Check in tomorrow for a video that tells you what you need to know about the current Amazon marketplace.

The wait is almost over! 🏆After weeks of voting and thousands of ballots cast, the Golden Seller Awards winners will be ...
12/01/2025

The wait is almost over! 🏆

After weeks of voting and thousands of ballots cast, the Golden Seller Awards winners will be announced tomorrow, December 2.

Stay tuned… we can’t wait to see who takes home the gold!

The finalists are in, and voting is in full swing!After a month of incredible nominations in October, it’s time to make ...
11/10/2025

The finalists are in, and voting is in full swing!

After a month of incredible nominations in October, it’s time to make your voice heard in the Golden Seller Awards. From November 1-30, you can cast your votes across more than 20 categories honoring the best in the e-commerce industry, from top tools and service providers to standout events and communities.

If you haven’t voted yet, now’s the time! Help crown this year’s Golden Sellers before voting closes on November 30.

https://na2.hubs.ly/H01LdbP0

Voting opens TODAY for The Golden Seller Awards! Have your say in who the winners are in 20+ categories. Every vote cou...
11/01/2025

Voting opens TODAY for The Golden Seller Awards! Have your say in who the winners are in 20+ categories. Every vote counts, make yours before November 30.

https://na2.hubs.ly/H01LdM40

10/30/2025

Made in China, Sold on Amazon.

Chinese brands are mastering branding, ads, and logistics — outpacing Western competitors on their own turf.

Very excited for September in Seattle. Join us at Accelerate or on our pre-event sunset cruise.Amazon pulls all the stop...
06/26/2025

Very excited for September in Seattle. Join us at Accelerate or on our pre-event sunset cruise.

Amazon pulls all the stops out for this one and there are many reasons to be there.

What will Amazon announce? I have fingers crossed they fix the seller central two factor authentication, but I'm gonna guess they'll focus on ads.

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