SmartScout

Name: SmartScout
Address: 29 S Main Street, Logan, UT, 84321, US
Telephone: +14357609253

The Official page of the most extensive Amazon Brand and Product finder ever made! A tool built for Amazon sellers, by Amazon sellers.

10/30/2026

“I don’t know if I should be saying that. Amazon wouldn’t like that.” 👀

Every Amazon seller is waiting on Alexa attributed sales. Picture the Search Query Performance report, except it covers prompts. It doesn’t exist yet, so the closest thing you’ve got right now is the prompt reports in your sponsored ads data.

We’ve seen what that data shows, including for some very big brands, and it’s not what Amazon would want you to hear.

Is Alexa actually driving sales for your brand yet? What do you think? 👇

10/29/2026

It’s today. If you dare. 🦇

Our first-ever webinar goes live this afternoon. We’re pulling the TikTok Shop data out of the crypt to show you which categories are winning, where the sales are going, and where your brand can get in.

If you attend live, you get 50% off SmartScout. The replay doesn’t come with the deal.

⏰ 11 AM PT / 2 PM ET
⏱ 45 minutes, free

There’s still time to register. Link in bio. No tricks, just treats.

https://na2.hubs.ly/H08yTCK0

10/28/2026

Ask Alexa for Shopping the same question on the home page, a search results page, and a product page, and you’ll get three different answers.

So we ran 100,000 prompts across about 920 micro categories to see how Alexa for Shopping actually ranks products. We tracked which products show up, the reasons Alexa gives for picking them, and how closely each prompt matches what we call the “semantic shelf.” Those are the little black headings in every Alexa response, and they decide a lot more than you’d think.

Hit play for the breakdown. If you sell on Amazon, this is how your products get found now.

Full episode Live on YouTube. 🎧

10/27/2026

Spooky Scary SmartScout is coming out of the crypt. 🦇

THIS THURSDAY, two days before Halloween, we’re hosting our first-ever webinar, and we’re digging up the TikTok Shop data: where sales are happening, which categories are winning, and where the open opportunities are for your brand.

Swipe for the treat. Everyone who attends live gets 50% off SmartScout for 3 months. The deal only goes to live attendees, so the replay won’t get you the discount.

Grab your spot through the link in bio. No tricks, just treats.

10/26/2026

Well This is a Bit Heart Breaking...

"America is decorating more and dressing up less."

PwC says nearly 1 in 3 shoppers started Halloween buying in July or August. On Amazon, "halloween decorations" searches were up 72% in September versus last year, while "halloween costumes" searches fell 48%.

Halloween 2026 has a plot twist Decor searches on Amazon are up 72% from last year. Costume searches?

Nearly cut in half. So where did all the costume shoppers go?

We found the subcategory that picked them up. Link In Bio

10/23/2026

Selling costumes on Amazon taught me one thing. The more expensive the costume, the higher the return rate.

Ouch!

What's it like to be a top 10 Halloween Seller? Awesome.

Is it the most profitable? No.

The most fun? Oh yeah!

Selling thousands of Harry Potter scarves and spider web decorations makes Amazon the most fun job I've had.

It always surprised me to see demand double week over week. The trill of high margins and when to time your last sales. Then praying that someone will buy something on October 29th because if not... we get to carry that inventory into next year.

You never know which costumes are going to sell out in days. It almost became like price wasn't a factor. We had a pricing mechanism that could raise prices based on predicted stock out dates and the price would go up and up and up and people keep buying.

But... when November came around and we looked at the overall profitability. Costumes were the worst. This was a fast track to becoming a rental service.

But look at the product in the image. I guarantee you the return rate is way better on this. And after a few years of chasing revenue, when we chased profit it started to look a lot more like selling accessories.

Halloween accessories (decorations, side parts to a costume, etc...) then became my favorite category. No returns. Huge demand.

Doing this for 6+ years gave me one scar.

Return rates are killer for profitability.

After digging in the numbers, it roughly came out that for every percentage of return rate hit your overall margin by an equal value.

Because sometimes returns come back in sellable condition and sometimes the don't. Sometimes you pay the return FBA fee and sometimes you don't.

Amazon is notoriously hard to see how returns impact profitability. You have to combine a few different reports and even then... you don't get it down to the penny without your warehouse operations also giving visibility.

So... thinking about chasing a seasonal product? Look at the return rates.

It can be the difference between a fun spooky halloween and a total horror show on November 1st.

10/23/2026

We pulled the top “Halloween” products on TikTok Shop and #1 is… a leaf blower. 🍂

$891K in 30 days. Its listing says “Halloween gifts.” That’s the whole Halloween connection.

#2 is Halloween dumpling squishies with 28K units sold, which honestly feels more on theme.

Turns out sellers will put “Halloween” in any title they can. So which costume category is actually growing fastest this month? 👻 Link in bio.

10/22/2026

Hot take: stop trying to drag your Amazon shoppers over to your website. 🛒

Swapped’s whole thesis is that people shop where they like to shop, so lean into it. Send your customers back to Amazon and the marketplace rewards you for it.

And yeah, I’m 100% that customer. Had a Built Bar for lunch today. Do they have a website? Sure. Am I going there? Nope. Send me an Amazon coupon code and I’m done, done, done.

Are you fighting your customers’ habits or feeding them? 👇

Full Podcast Live On YouTube

10/21/2026

Ok, real talk. You do not want to miss this one. 🎃

Our first-ever webinar is 2 weeks out, and the lineup is stacked:

🧛 Michael White scaled a grocery brand to 7 figures on TikTok Shop in under 6 months. He’s going to tell you how.

🔍 Scott Needham, our founder, is digging up the data on what’s actually selling for Halloween on TikTok Shop vs Amazon. Live. Trick or trend? You’ll find out.

45 minutes. Totally free. Zero fluff.

📅 Thursday, Oct 29
⏰ 11 AM PT / 2 PM ET

Seats are filling up, so grab yours now. Link in bio. 👻

10/20/2026

How many people actually scan the QR code on your Amazon packaging? 📦

We asked. The best scan rate our guest has seen is 35%. That’s roughly 1 in 3 Amazon buyers raising their hand and saying “ok fine, I’ll be YOUR customer now.”

Brand affinity does a lot of the work (nobody scans the code on a product they don’t like). But there are 4 levers you control:

1️⃣ CTA
2️⃣ Color
3️⃣ Design
4️⃣ Placement

Get all four working together and your scan rate climbs fast.

What’s on your insert right now? 👇

Live On YouTube TODAY!

Address

29 S Main Street
Logan, UT
84321

Telephone

+14357609253

Website

https://www.smartscout.com/

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